snowsportbase.com website review

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

4 images could be 86 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 70 ms of main-thread work and 408 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 39 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 280 ms faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

3 third-party services load with your homepage (Shopify, shop.app and myshopify.com), adding 426 KiB and 70 ms of main-thread time.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Snow & Sport Base - Base of Real racing Brands”.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.4 s. Good is under 3.8 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 57.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link has no real href, so search engines can't follow it.

The homepage links to 241 pages on snowsportbase.com and 2 external pages.

We fetched 15 pages linked from your homepage (of 117 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 352 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.