snowsuits.nl website review

About 341 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 353 ms of main-thread work and 704 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,710 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Google/Doubleclick Ads and others), adding 780 KiB and 370 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 203 ms. During a long task the page ignores taps.

5 images could be 67 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.4 s. Good is under 3.8 s.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Your homepage downloads 2.2 MB in 206 requests on a phone: scripts 905 KiB (41), other files 889 KiB (133) and images 339 KiB (12). Under 2 MB keeps phones on slow connections fast.

Skihandschoenen_kopen.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 9 characters: “Snowsuits”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 6 <h1> headlines (“”, “DAMES SKIKLEDING” and “HEREN SKIKLEDING”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 525 pages on snowsuits.nl and 3 external pages.

https://www.snowsuits.nl/pages/contact, https://www.snowsuits.nl/pages/dames-skikleding, https://www.snowsuits.nl/collections/onesie-skipakken-dames, https://www.snowsuits.nl/collections/ski-jassen-dames, https://www.snowsuits.nl/collections/gevoerde-ski-jassen-dames and https://www.snowsuits.nl/collections/hardshell-ski-jassen-dames and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.snowsuits.nl/pages/contact has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 167 found) and read each the way a search engine does.

4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 361 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.