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snsm.org website review
Visit site (opens in a new tab)Reviewed 2 November 202638 issues · 86 checks
This review found 38 issues worth fixing on snsm.org, 9 of them high impact, across 86 checks. The most urgent: page weight: 30.5 MB in 210 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 3.3 s |
| Jun 27, 2026 | 3.9 s |
| Jul 4, 2026 | 4.1 s |
| Jul 11, 2026 | 3.9 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 153 ms |
| May 23, 2026 | 153 ms |
| May 30, 2026 | 139 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 148 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 163 ms |
| Jul 4, 2026 | 163 ms |
| Jul 11, 2026 | 162 ms |
| Jul 18, 2026 | 160 ms |
| Jul 25, 2026 | 155 ms |
| Aug 1, 2026 | 156 ms |
| Aug 8, 2026 | 162 ms |
| Aug 15, 2026 | 168 ms |
| Aug 22, 2026 | 171 ms |
| Aug 29, 2026 | 176 ms |
| Sep 5, 2026 | 178 ms |
| Sep 12, 2026 | 184 ms |
| Sep 19, 2026 | 193 ms |
| Sep 26, 2026 | 192 ms |
| Oct 3, 2026 | 189 ms |
| Oct 10, 2026 | 188 ms |
| Oct 17, 2026 | 190 ms |
| Oct 24, 2026 | 192 ms |
| Oct 31, 2026 | 188 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Use efficient cache lifetimes
23.0 MB27 files are served with short cache lifetimes, so returning visitors download them again (23.0 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.6 MB and 1.0 s of main-thread time.
Mobile performance score: 75
75/100Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
150 ms · 519 KiBAbout 519 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 534 ms
534 msGoogle Tag Manager costs a phone 534 ms of main-thread work and 696 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Facebook adds 208 ms
208 msFacebook costs a phone 208 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,105 HTML elements
The page has 2,105 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
webotit.ai adds 24 ms
24 mswebotit.ai costs a phone 24 ms of main-thread work and 391 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
206 KiB5 images could be 206 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Reduce unused CSS
140 ms · 53 KiBAbout 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 190 ms. During a long task the page ignores taps.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 302 ms
302 msYour server sent the HTML in 302 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 22.1 s
22.1 sThe page becomes fully interactive after 22.1 s. Good is under 3.8 s.
Speed Index: 11.3 s
11.3 sVisually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.
Real-user INP: 213 ms
213 msReal visitors wait 213 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.17
0.17For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 153 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 373 ms
373 msScripts block taps and scrolling for 373 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.135
0.135The layout shifts by 0.135 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 1.8 s
1.8 sYour largest element renders in 1.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “PRÉVENIR”.
Images and page weight
Page weight: 30.5 MB in 210 requests
30.5 MBYour homepage downloads 30.5 MB in 210 requests on a phone: media 22.6 MB (3), images 5.7 MB (46) and scripts 1.7 MB (66). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
139 KiB2 images are downloaded at several times the size a phone draws them, for example snsm-cohesion-groupe-leo-joachim.webp at 1,024 px wide, shown at 32 px. Resized copies would save about 139 KiB.
About 8.7 g of CO₂ per visit
8.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.65 g of CO₂e: 1038.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 42 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
135 internal links, 40 external
The homepage links to 135 pages on snsm.org and 40 external pages.
6 checks passed
One H1 headline
Your main headline reads: “SauverFormerPrévenir”.
Title: 38 characters
Your title is a healthy 38 characters: “Page d'accueil - Les Sauveteurs en Mer”.
Canonical URL set
The canonical URL is https://www.snsm.org/.
Structured data in place
Structured data found: BreadcrumbList, DonateAction, NGO, Organization and WebPage.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://snsm.org/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://www.snsm.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,641 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://www.snsm.org/notre-association/notre-organisation and https://www.snsm.org/notre-association/nos-bateaux-de-sauvetage all use the title “Fonctionnement - Les Sauveteurs en Mer”. Search engines can't tell which page to show for a search, so each competes with the others.
13 pages without a meta description
https://www.snsm.org/newsletter, https://www.snsm.org/espace-presse, https://www.snsm.org/nous-contacter, https://www.snsm.org/notre-association, https://www.snsm.org/notre-association/nos-missions and https://www.snsm.org/notre-association/histoire and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.snsm.org/notre-association/notre-organisation and https://www.snsm.org/notre-association/nos-bateaux-de-sauvetage use the same meta description. A description written for each page earns more clicks.
1 page slow to respond
https://www.snsm.org/nous-soutenir took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56097864&tm=gtm002&Ver=2&mid=be6544c1-4f7e-4916-a69a-0b9781592b7e&bo=3&sid=17033480d67d11f1947c11552c97eac1&vid=17034cf0d67d11f180abef1ebdce4aef&vids=0&msclkid=N&pi=91.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
17 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,004 words of copy
The homepage carries about 1,004 words of visible text.
4 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact”.
2 short forms
2 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at snsm.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Oxeva SAS
Company
- Employees
- 87
- Founded
- 1967
- Headquarters
- Paris
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on snsm.org, including 22 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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