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snsm.org website review

Visit site (opens in a new tab)Reviewed 2 November 202638 issues · 86 checks

This review found 38 issues worth fixing on snsm.org, 9 of them high impact, across 86 checks. The most urgent: page weight: 30.5 MB in 210 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s1.6 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20262.2 s
Jun 13, 20262.7 s
Jun 20, 20263.3 s
Jun 27, 20263.9 s
Jul 4, 20264.1 s
Jul 11, 20263.9 s
Jul 18, 20263.3 s
Jul 25, 20262.8 s
Aug 1, 20262.7 s
Aug 8, 20262.6 s
Aug 15, 20262.8 s
Aug 22, 20262.8 s
Aug 29, 20262.8 s
Sep 5, 20262.8 s
Sep 12, 20262.7 s
Sep 19, 20262.6 s
Sep 26, 20262.5 s
Oct 3, 20262.3 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
201 ms131 msMay 16Oct 31188 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026153 ms
May 23, 2026153 ms
May 30, 2026139 ms
Jun 6, 2026145 ms
Jun 13, 2026148 ms
Jun 20, 2026153 ms
Jun 27, 2026163 ms
Jul 4, 2026163 ms
Jul 11, 2026162 ms
Jul 18, 2026160 ms
Jul 25, 2026155 ms
Aug 1, 2026156 ms
Aug 8, 2026162 ms
Aug 15, 2026168 ms
Aug 22, 2026171 ms
Aug 29, 2026176 ms
Sep 5, 2026178 ms
Sep 12, 2026184 ms
Sep 19, 2026193 ms
Sep 26, 2026192 ms
Oct 3, 2026189 ms
Oct 10, 2026188 ms
Oct 17, 2026190 ms
Oct 24, 2026192 ms
Oct 31, 2026188 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of snsm.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. snsm.org at 1.1 s1.1 s
  2. snsm.org at 2.1 s2.1 s
  3. snsm.org at 3.2 s3.2 s
  4. snsm.org at 4.2 s4.2 s
  5. snsm.org at 5.3 s5.3 s
  6. snsm.org at 6.3 s6.3 s
  7. snsm.org at 7.4 s7.4 s
  8. snsm.org at 8.5 s8.5 s

Speed

10 to fix75
  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Use efficient cache lifetimes

    23.0 MB

    27 files are served with short cache lifetimes, so returning visitors download them again (23.0 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.6 MB and 1.0 s of main-thread time.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 519 KiB

    About 519 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 534 ms

    534 ms

    Google Tag Manager costs a phone 534 ms of main-thread work and 696 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Facebook adds 208 ms

    208 ms

    Facebook costs a phone 208 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,105 HTML elements

    The page has 2,105 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • webotit.ai adds 24 ms

    24 ms

    webotit.ai costs a phone 24 ms of main-thread work and 391 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    206 KiB

    5 images could be 206 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Reduce unused CSS

    140 ms · 53 KiB

    About 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 190 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 302 ms

    302 ms

    Your server sent the HTML in 302 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 22.1 s

    22.1 s

    The page becomes fully interactive after 22.1 s. Good is under 3.8 s.

  • Speed Index: 11.3 s

    11.3 s

    Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 213 ms

    213 ms

    Real visitors wait 213 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.17

    0.17

    For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 153 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 373 ms

    373 ms

    Scripts block taps and scrolling for 373 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.135

    0.135

    The layout shifts by 0.135 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 1.8 s

    1.8 s

    Your largest element renders in 1.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “PRÉVENIR”.

Images and page weight

2 to fix60
  • Page weight: 30.5 MB in 210 requests

    30.5 MB

    Your homepage downloads 30.5 MB in 210 requests on a phone: media 22.6 MB (3), images 5.7 MB (46) and scripts 1.7 MB (66). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    139 KiB

    2 images are downloaded at several times the size a phone draws them, for example snsm-cohesion-groupe-leo-joachim.webp at 1,024 px wide, shown at 32 px. Resized copies would save about 139 KiB.

  • About 8.7 g of CO₂ per visit

    8.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.65 g of CO₂e: 1038.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 9797
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 42 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8587
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 135 internal links, 40 external

    The homepage links to 135 pages on snsm.org and 40 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “SauverFormerPrévenir”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “Page d'accueil - Les Sauveteurs en Mer”.

  • Canonical URL set

    The canonical URL is https://www.snsm.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, DonateAction, NGO, Organization and WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://snsm.org/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.snsm.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,641 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 2 pages share a title

    https://www.snsm.org/notre-association/notre-organisation and https://www.snsm.org/notre-association/nos-bateaux-de-sauvetage all use the title “Fonctionnement - Les Sauveteurs en Mer”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 13 pages without a meta description

    https://www.snsm.org/newsletter, https://www.snsm.org/espace-presse, https://www.snsm.org/nous-contacter, https://www.snsm.org/notre-association, https://www.snsm.org/notre-association/nos-missions and https://www.snsm.org/notre-association/histoire and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.snsm.org/notre-association/notre-organisation and https://www.snsm.org/notre-association/nos-bateaux-de-sauvetage use the same meta description. A description written for each page earns more clicks.

  • 1 page slow to respond

    https://www.snsm.org/nous-soutenir took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10078
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56097864&tm=gtm002&Ver=2&mid=be6544c1-4f7e-4916-a69a-0b9781592b7e&bo=3&sid=17033480d67d11f1947c11552c97eac1&vid=17034cf0d67d11f180abef1ebdce4aef&vids=0&msclkid=N&pi=91.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    17 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,004 words of copy

    The homepage carries about 1,004 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at snsm.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Oxeva SAS

Company

Employees
87
Founded
1967
Headquarters
Paris

Upkeep, stack, hiring and company data from programmable.info

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