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snushus.it website review
Visit site (opens in a new tab)Reviewed 7 November 202642 issues · 88 checks
This review found 42 issues worth fixing on snushus.it, 13 of them high impact, across 88 checks. The most urgent: main-thread work: 6.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #37,843 of 95,635 reviewed websitesbeats 55%
- #24,051 of 51,617 online storesbeats 47%
- #23,064 of 46,721 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 129 ms |
| May 23, 2026 | 133 ms |
| May 30, 2026 | 132 ms |
| Sep 19, 2026 | 153 ms |
| Oct 31, 2026 | 187 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 6.3 s
A phone's processor spends 6.3 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,088 HTML elements
The page has 3,088 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Freshchat and Klaviyo and others), adding 2.2 MB and 1.3 s of main-thread time.
Reduce unused JavaScript
760 ms · 743 KiBAbout 743 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 760 ms faster on a phone.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Improve image delivery
150 ms · 448 KiB28 images could be 448 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Freshchat adds 358 ms
358 msFreshchat costs a phone 358 ms of main-thread work and 883 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 388 ms
388 msClarity costs a phone 388 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
300 ms · 91 KiB91 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
375 KiB14 files are served with short cache lifetimes, so returning visitors download them again (375 KiB).
Reduce unused CSS
300 ms · 74 KiBAbout 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 221 ms
221 msKlaviyo costs a phone 221 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 156 ms
156 msShopify costs a phone 156 ms of main-thread work and 593 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 25.7 s
25.7 sThe page becomes fully interactive after 25.7 s. Good is under 3.8 s.
Largest Contentful Paint: 5.9 s
5.9 sYour largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 8.6 s
8.6 sVisually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 30% slower for real visitors
+30%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 348 ms
348 msScripts block taps and scrolling for 348 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 187 ms
187 msReal visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 468 ms
468 msReal visitors wait 468 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.9 MB in 438 requests
5.9 MBYour homepage downloads 5.9 MB in 438 requests on a phone: other files 2.4 MB (268), scripts 2.1 MB (104) and images 923 KiB (43). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Black_November_2026_EU_mobile_EN_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.66 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.66 g of CO₂e: 199.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
24 dropdowns have no label.
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
27 form fields without a label
27 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (20 elements)
Alternative text of images should not be repeated as text: 20 elements on the page fail this check, rated minor by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“snushus.eu” and “Acquista Snus, Chewing Bags e Nicotine Pouches on…”). One clear main headline is easier for people and search engines.
285 internal links, 27 external
The homepage links to 285 pages on snushus.it and 27 external pages.
7 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Noi di Sunshus offriamo una varietà di snus di alta qualità di diverse marche o produttori. Visitate il nostro sito web…”.
Title: 56 characters
Your title is a healthy 56 characters: “Snus Shop | Snus Order | Sacchetti di nicotina - Snushus”.
Canonical URL set
The canonical URL is https://snushus.it/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, LocalBusiness and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://snushus.it/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://snushus.it/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,469 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.
1 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=211058613&Ver=2&mid=ee767c65-babe-4d70-8030-46c1d9d46642&bo=1&sid=08f203b0dacc11f1b20a97ead77fbd5b&vid=08f217f0dacc11f18dca17fc6ba053b1&vids=1&msclkid=N&pi=918639831&l.
34 small tap targets
34 of 89 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Error: <rect> attribute rx: Expected length, "0 0 4 4".”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 380 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,913 words of copy
The homepage carries about 1,913 words of visible text.
5 checks passed
33 short forms
33 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Meta Pixel.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at snushus.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Helium Customer Fields · Parkour Facebook Pixel · T Lab Ai Translate · Pagefly Ai Page Builder · Geoip Country Redirect · Klaviyo Email Marketing Sms · Easylocation · Bixgrow Affiliate · Rivyo Product Review · elfsight.com · salessquad.co.uk · trustedshops.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on snushus.it, including 20 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.