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snuspal.com website review

Visit site (opens in a new tab)Reviewed 7 November 202625 issues · 73 checks

This review found 25 issues worth fixing on snuspal.com, 9 of them high impact, across 73 checks. The most urgent: hcaptcha.com adds 1.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s911 msMay 16Jul 18964 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026989 ms
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 2026998 ms
Jun 20, 2026946 ms
Jun 27, 2026937 ms
Jul 11, 2026970 ms
Jul 18, 2026964 ms
Real-visitor tap response (INP)75th percentile, phones
102 ms92 msMay 16Jul 1894 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202696 ms
May 23, 202698 ms
May 30, 2026101 ms
Jun 6, 2026100 ms
Jun 13, 2026101 ms
Jun 20, 202695 ms
Jun 27, 202693 ms
Jul 18, 202694 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of snuspal.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. snuspal.com at 1.0 s1.0 s
  2. snuspal.com at 1.9 s1.9 s
  3. snuspal.com at 2.9 s2.9 s
  4. snuspal.com at 3.9 s3.9 s
  5. snuspal.com at 4.9 s4.9 s
  6. snuspal.com at 5.8 s5.8 s
  7. snuspal.com at 6.8 s6.8 s
  8. snuspal.com at 7.8 s7.8 s

Speed

10 to fix50
  • hcaptcha.com adds 1.0 s

    1.0 s

    hcaptcha.com costs a phone 1.0 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 6.7 s

    A phone's processor spends 6.7 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,437 HTML elements

    The page has 4,437 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 5 third-party services on the page

    5 third-party services load with your homepage (hcaptcha.com, Shopify and smile.io and others), adding 3.2 MB and 1.5 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 585 KiB

    About 585 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 340 ms

    340 ms

    Shopify costs a phone 340 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 309 ms. During a long task the page ignores taps.

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • smile.io adds 69 ms

    69 ms

    smile.io costs a phone 69 ms of main-thread work and 445 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    168 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (168 KiB).

  • Reduce unused CSS

    100 ms · 41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 100 ms faster on a phone.

  • Improve image delivery

    86 KiB

    5 images could be 86 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    59 KiB

    Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix51
  • Time to Interactive: 26.7 s

    26.7 s

    The page becomes fully interactive after 26.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 9.3 s

    9.3 s

    Your largest element takes 9.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 10.3 s

    10.3 s

    Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 573 ms

    573 ms

    Scripts block taps and scrolling for 573 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 431 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 431 requests on a phone: scripts 2.3 MB (227), other files 927 KiB (156) and images 770 KiB (18). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (97 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 165.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9393
  • 58 text elements with low contrast

    58 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

1 checks passed
  • 33 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 34 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Meta description is long (309 characters)

    Your meta description is 309 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 72 internal links, 8 external

    The homepage links to 72 pages on snuspal.com and 8 external pages.

6 checks passed
  • Title: 48 characters

    Your title is a healthy 48 characters: “SnusPal | Tobacco-Free. Smoke-Free. Stress-Free.”.

  • Canonical URL set

    The canonical URL is https://snuspal.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://snuspal.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (924 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://snuspal.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://snuspal.com/collections/all-brands has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://snuspal.com/pages/faq has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Framing 'https://widget.trustpilot.com/' violates the following report-only Content Security Policy directive: "default…”.

2 checks passed
  • Tap targets are thumb-sized

    21 of 23 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,024 words of copy

    The homepage carries about 1,024 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “Shop Now” and “Contact Information”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 13 customer or partner logos and 1 trust badge.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 3 email links.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at snuspal.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Inbox · Forms · trustpilot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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