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social.plus website review

Visit site (opens in a new tab)Reviewed 27 October 202634 issues · 105 checks

This review found 34 issues worth fixing on social.plus, 12 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.7 s3.2 sMay 9Oct 244.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.5 s
May 16, 20264.1 s
May 23, 20263.7 s
May 30, 20263.6 s
Jun 6, 20263.6 s
Jun 13, 20263.5 s
Jun 20, 20263.6 s
Jun 27, 20263.5 s
Jul 4, 20263.6 s
Jul 11, 20263.8 s
Jul 18, 20264.2 s
Jul 25, 20264.6 s
Aug 1, 20264.9 s
Aug 8, 20264.8 s
Aug 15, 20264.7 s
Aug 22, 20264.7 s
Aug 29, 20264.8 s
Sep 5, 20265.2 s
Sep 12, 20265.3 s
Sep 19, 20265.5 s
Sep 26, 20265.3 s
Oct 3, 20265.0 s
Oct 10, 20265.1 s
Oct 17, 20265.0 s
Oct 24, 20264.9 s
Real-visitor tap response (INP)75th percentile, phones
246 ms155 msMay 9Oct 24233 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026198 ms
May 16, 2026184 ms
May 23, 2026177 ms
May 30, 2026177 ms
Jun 6, 2026169 ms
Jun 13, 2026176 ms
Jun 20, 2026167 ms
Jun 27, 2026169 ms
Jul 4, 2026166 ms
Jul 11, 2026165 ms
Jul 18, 2026166 ms
Jul 25, 2026169 ms
Aug 1, 2026178 ms
Aug 8, 2026182 ms
Aug 15, 2026183 ms
Aug 22, 2026186 ms
Aug 29, 2026188 ms
Sep 5, 2026210 ms
Sep 12, 2026220 ms
Sep 19, 2026217 ms
Sep 26, 2026217 ms
Oct 3, 2026206 ms
Oct 10, 2026224 ms
Oct 17, 2026235 ms
Oct 24, 2026233 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of social.plus (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. social.plus at 0.4 s0.4 s
  2. social.plus at 0.8 s0.8 s
  3. social.plus at 1.2 s1.2 s
  4. social.plus at 1.6 s1.6 s
  5. social.plus at 1.9 s1.9 s
  6. social.plus at 2.3 s2.3 s
  7. social.plus at 2.7 s2.7 s
  8. social.plus at 3.1 s3.1 s

social.plus does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix56
  • Reduce unused JavaScript

    3.5 s · 638 KiB

    About 638 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 341 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (341 KiB).

  • Render-blocking requests

    1.1 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 75). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, iubenda and website-files.com and others), adding 2.7 MB and 598 ms of main-thread time.

  • Improve image delivery

    834 KiB

    22 images could be 834 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 322 ms

    322 ms

    Google Tag Manager costs a phone 322 ms of main-thread work and 528 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • website-files.com adds 64 ms

    64 ms

    website-files.com costs a phone 64 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,851 HTML elements

    The page has 1,851 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 43 KiB

    Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 120 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 721 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.0 s

    6.0 s

    Real visitors wait 6.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 5.8 s

    5.8 s

    Real visitors see the first content after 5.8 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 15.0 s

    15.0 s

    Your largest element takes 15.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Add pre-built components to your app that drive usage, rete…”.

  • First Contentful Paint: 5.6 s

    5.6 s

    The first text or image appears after 5.6 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 15.2 s

    15.2 s

    The page becomes fully interactive after 15.2 s. Good is under 3.8 s.

  • Speed Index: 7.5 s

    7.5 s

    Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 209 ms

    209 ms

    Real visitors wait 209 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 198 ms to 233 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.5 s to 4.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 160 ms

    160 ms

    Scripts block the page for only 160 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix78
  • Page weight: 2.9 MB in 137 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 137 requests on a phone: images 1.5 MB (70), scripts 1.3 MB (49) and HTML 70 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 8 images below the first screen load straight away

    8 images further down the page (322 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9194
  • Invalid ARIA attributes

    4 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

2 checks passed
  • Every image has alt text

    All 112 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is long (73 characters)

    Your title is 73 characters, so Google will cut it off around 60: “social.plus | App Engagement & Retention Infrastructure for Consumer Apps”.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 124 internal links, 13 external

    The homepage links to 124 pages on social.plus and 13 external pages.

7 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Improve app engagement, retention, and revenue with pre-built in-app components. Turn every interaction into first-part…”.

  • One H1 headline

    Your main headline reads: “The engagement infrastructure behind today's leading consumer apps”.

  • Canonical URL set

    The canonical URL is https://www.social.plus/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.social.plus/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,627 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    26 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • 1 broken external link

    1 link to other sites is dead, for example https://www.figma.com/@socialplus (404).

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (social.plus).

  • Valid certificate (33 days left)

    The certificate from Google Trust Services · WE1 verifies for social.plus and is valid for another 33 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://social.plus redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    social.plus has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    social.plus's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 6 years old

    6 years

    social.plus was registered in Sep 2020 through Name.com, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    social.plus is registered until Sep 2027.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 880 words of copy

    The homepage carries about 880 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Sales” and “Learn more”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Download Logo as PNG”, “Download Logo as SVG” and “Download Logo Package”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 44 testimonial or review blocks, 61 customer or partner logos and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be social.plus is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:_spf.mlsend.com include:_spf.social_plus._d.easydmarc.pro ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Reddit Pixel (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Webflow
Analytics
Google Tag Manager
Hosting
Webflow

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on social.plus, including 20 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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