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sojern.com website review
Visit site (opens in a new tab)Reviewed 27 October 202636 issues · 102 checks
This review found 36 issues worth fixing on sojern.com, 15 of them high impact, across 102 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 4.7 s |
| Sep 19, 2026 | 4.6 s |
| Sep 26, 2026 | 4.4 s |
| Oct 3, 2026 | 4.4 s |
| Oct 10, 2026 | 4.0 s |
| Oct 17, 2026 | 3.3 s |
| Oct 24, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 181 ms |
| May 16, 2026 | 162 ms |
| May 23, 2026 | 153 ms |
| May 30, 2026 | 151 ms |
| Jun 6, 2026 | 165 ms |
| Jun 13, 2026 | 189 ms |
| Jun 20, 2026 | 209 ms |
| Jun 27, 2026 | 203 ms |
| Jul 4, 2026 | 185 ms |
| Jul 11, 2026 | 176 ms |
| Jul 18, 2026 | 160 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 159 ms |
| Aug 8, 2026 | 163 ms |
| Aug 15, 2026 | 169 ms |
| Aug 22, 2026 | 170 ms |
| Aug 29, 2026 | 174 ms |
| Sep 5, 2026 | 162 ms |
| Sep 12, 2026 | 486 ms |
| Sep 19, 2026 | 479 ms |
| Sep 26, 2026 | 484 ms |
| Oct 3, 2026 | 488 ms |
| Oct 10, 2026 | 401 ms |
| Oct 17, 2026 | 270 ms |
| Oct 24, 2026 | 442 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.5 s
4.1 s
4.7 s
sojern.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
13.9 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 13.9 s.
Reduce unused JavaScript
5.7 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.
Google CDN adds 1.3 s
1.3 sGoogle CDN costs a phone 1.3 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 39
39/100Your mobile performance score is 39 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.4 s
A phone's processor spends 5.4 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, website-files.com and Other Google APIs/SDKs and others), adding 7.2 MB and 2.1 s of main-thread time.
Improve image delivery
300 ms · 679 KiB7 images could be 679 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
website-files.com adds 269 ms
269 mswebsite-files.com costs a phone 269 ms of main-thread work and 4.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 210 KiBAbout 210 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 91 KiB22 files are served with short cache lifetimes, so returning visitors download them again (91 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 207 ms. During a long task the page ignores taps.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 22.7 s
22.7 sThe first text or image appears after 22.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 27.9 s
27.9 sYour largest element takes 27.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Image of a tropical hotel pool with graphics showing increa…”.
Speed Index: 22.7 s
22.7 sVisually, the page fills in at 22.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 32.8 s
32.8 sThe page becomes fully interactive after 32.8 s. Good is under 3.8 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 108% slower for real visitors
+108%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 181 ms to 442 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 83% slower for real visitors
+83%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 522 ms
522 msScripts block taps and scrolling for 522 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.105
0.105The layout shifts by 0.105 while loading, so content jumps under the reader's thumb. Good is under 0.1.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
3 checks passed
Real-user INP: 167 ms
167 msReal visitors wait 167 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user TTFB: 426 ms
426 msReal visitors wait 426 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 8.6 MB in 124 requests
8.6 MBYour homepage downloads 8.6 MB in 124 requests on a phone: images 2.7 MB (25), fonts 2.5 MB (23) and scripts 2.2 MB (43). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (29 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.4 g of CO₂ per visit
2.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.45 g of CO₂e: 293.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (31 elements)
All page content should be contained by landmarks: 31 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
2 checks passed
Every image has alt text
All 40 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: url is not an absolute URL ("/")”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
138 internal links, 6 external
The homepage links to 138 pages on sojern.com and 6 external pages.
7 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Sojern is the #1 travel marketing platform for hotels, attractions, and destinations. Powered by data, we help you find…”.
One H1 headline
Your main headline reads: “Drive Demand.Convert Customers. Build Loyalty.”.
Title: 65 characters
Your title is a healthy 65 characters: “Sojern - Travel Advertising Platform & Marketing Agency Solutions”.
Canonical URL set
The canonical URL is https://www.sojern.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.sojern.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,437 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 21 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/es-mx and /es-es all use the title “Su plataforma de marketing de viajes - Sojern”. Search engines can't tell which page to show for a search, so each competes with the others.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://d.adroll.com/cm/experian/out?af0=0fe6f973&adroll_fpc=613424658889c0490ddfac646d1bcabe-1793071927894&pv=32312895632.70866&arrfrr=https%3A%2F%2Fwww.sojern.com%2F&advertisable=62GPP4HZ6BG7TMUSEEX.
5 small tap targets
5 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “[marquee] No marquee instances found on the page when initializing Marquee component [object Object]”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (sojern.com).
Valid certificate (72 days left)
The certificate from Google Trust Services · WE1 verifies for sojern.com and is valid for another 72 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://sojern.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors.
Domain and trust
No CAA record
sojern.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
sojern.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 19 years old
19 yearssojern.com was registered in Jun 2007 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jun 2028
sojern.com is registered until Jun 2028.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
A 13-field form
Your longest form asks for 13 fields (8 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,051 words of copy
The homepage carries about 1,051 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book a Consultation”.
9 calls to action
The homepage has 9 calls to action, for example “Contact”, “Pricing” and “Book a Consultation”.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 5 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
52 other companies contacted
Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Framework
- Bootstrap
- Analytics
- Google Tag Manager
- Hosting
- Webflow
Company
- Founded
- 2007
- Headquarters
- San Francisco
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on sojern.com, including 21 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.