socialproofhandbook.com website review

14 files are served with short cache lifetimes, so returning visitors download them again (425 KiB).

4 images could be 584 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

About 140 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 500 ms faster on a phone.

About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, rightmessage.com and Google Analytics and others), adding 440 KiB and 131 ms of main-thread time.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The Social Proof Handbook”.

The page becomes fully interactive after 4.8 s. Good is under 3.8 s.

Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 images (631 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

4 images further down the page (631 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image is downloaded at several times the size a phone draws it, for example undraw_finance_0bdk.png at 1,194 px wide, shown at 135 px. Resized copies would save about 60 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.34 g of CO₂e: 40.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

3 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

Your title is only 25 characters: “The Social Proof Handbook”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No XML sitemap at https://www.socialproofhandbook.com/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at socialproofhandbook.com/robots.txt, the first file search crawlers ask for.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.socialproofhandbook.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage carries about 388 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.