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socoda.com.co website review
Visit site (opens in a new tab)Reviewed 28 October 202646 issues · 93 checks
This review found 46 issues worth fixing on socoda.com.co, 18 of them high impact, across 93 checks. The most urgent: page weight: 10.5 MB in 546 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #81,946 of 105,147 reviewed websitesbeats 19%
- #50,207 of 59,026 online storesbeats 12%
- #46,830 of 53,779 Shopify storesbeats 11%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 163 ms |
| May 16, 2026 | 145 ms |
| May 23, 2026 | 138 ms |
| May 30, 2026 | 136 ms |
| Jun 6, 2026 | 135 ms |
| Jun 13, 2026 | 137 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 139 ms |
| Jul 4, 2026 | 141 ms |
| Jul 11, 2026 | 142 ms |
| Jul 18, 2026 | 139 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 139 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 140 ms |
| Aug 22, 2026 | 141 ms |
| Aug 29, 2026 | 142 ms |
| Sep 5, 2026 | 142 ms |
| Sep 12, 2026 | 141 ms |
| Sep 19, 2026 | 139 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 136 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 138 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.1 s
4.1 s
6.2 s
8.3 s
10.3 s
12.4 s
14.5 s
16.6 s
Speed
Mobile performance score: 28
28/100Your mobile performance score is 28 (desktop: 95). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.7 s
A phone's processor spends 5.7 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,451 HTML elements
The page has 3,451 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
7 third-party services on the page
7 third-party services load with your homepage (hcaptcha.com, Shopify and JSDelivr CDN and others), adding 2.3 MB and 1.2 s of main-thread time.
Improve image delivery
400 ms · 1.0 MB28 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
hcaptcha.com adds 937 ms
937 mshcaptcha.com costs a phone 937 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
150 ms · 468 KiBAbout 468 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
600 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Reduce unused CSS
450 ms · 41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Shopify adds 270 ms
270 msShopify costs a phone 270 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 274 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 11 KiB11 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
133 KiB10 files are served with short cache lifetimes, so returning visitors download them again (133 KiB).
Legacy JavaScript
56 KiBPolyfills for old browsers add 56 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Phones get a much slower page than desktops
Desktop scores 95 but mobile only 28. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.45
0.45For real visitors the layout shifts by 0.45 (75th percentile). Good is under 0.1.
Speed Index: 16.3 s
16.3 sVisually, the page fills in at 16.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 34.4 s
34.4 sThe page becomes fully interactive after 34.4 s. Good is under 3.8 s.
Largest Contentful Paint: 7.3 s
7.3 sYour largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Cumulative Layout Shift: 0.531
0.531The layout shifts by 0.531 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 440 ms
440 msScripts block taps and scrolling for 440 ms in total while the page loads. Good is under 200 ms.
6 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 197 ms
197 msReal visitors wait 197 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 684 ms
684 msReal visitors wait 684 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 163 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 41% faster for real visitors
-41%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 10.5 MB in 546 requests
10.5 MBYour homepage downloads 10.5 MB in 546 requests on a phone: media 3.3 MB (1), images 3.0 MB (54) and scripts 1.9 MB (174). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
MENU_CATEGORIA_MAGNIVERSARIO_CAT-MESONES.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images below the first screen load straight away
4 images further down the page (333 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
19 KiB1 image is downloaded at several times the size a phone draws it, for example BANNER_HOME_INSTALACION_MOBILE-01.jpg at 1,200 px wide, shown at 360 px. Resized copies would save about 19 KiB.
2 images in older formats
2 images (89 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.0 g of CO₂ per visit
2.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.98 g of CO₂e: 357.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
10 buttons without a name
10 buttons have no accessible name, so screen readers announce just “button”.
24 text elements with low contrast
24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
ARIA commands must have an accessible name (1 element)
ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (16 elements)
All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
Alternative text of images should not be repeated as text (7 elements)
Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (3 elements)
Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4, h3 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 13 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Socoda te Acompaña | Cocinas y Lavaplatos | Socoda – socoda-online”.
171 internal links, 32 external
The homepage links to 171 pages on socoda.com.co and 32 external pages.
7 checks passed
Meta description: 133 characters
Your meta description is 133 characters: “Descubre nuestros lavaplatos en acero inoxidable de alta calidad. Encuentra en Socoda cocinas, lavaplatos y soluciones …”.
One H1 headline
Your main headline reads: “Socoda te Acompaña | Cocinas y Lavaplatos | Socoda”.
Canonical URL set
The canonical URL is https://www.socoda.com.co/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.socoda.com.co/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,918 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.socoda.com.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 3 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 3 pages that loaded have a <title>.
Best practices
48 small tap targets
48 of 105 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “[Mercado Pago Widget] Error in initWidget: TypeError: Cannot read properties of undefined (reading 'length')”.
7 distorted images
7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 741 words of copy
The homepage carries about 741 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Shop”.
48 short forms
48 short forms (4 fields at most) are right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at socoda.com.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on socoda.com.co, including 19 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ranked channels, outreach sequences and content angles
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- Earned media and PR openings
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- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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