sodacityhatco.com website review

Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

About 274 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

About 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 180 ms of main-thread work and 405 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (Shopify, JSDelivr CDN and cloudlift.app and others), adding 593 KiB and 270 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 80 ms. During a long task the page ignores taps.

28 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

5 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB could be saved by minifying CSS.

Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Monster Pro Wash coordinated custom hats and apparel”.

The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 images (136 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 61.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“Soda City Hat Co. | Custom Hats & Apparel” and “Custom hats & apparel for your crew.”). One clear main headline is easier for people and search engines.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 90 pages on sodacityhatco.com and 5 external pages.

There is no https://www.sodacityhatco.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

21 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 113 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.