softone.se website review

21 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 950 ms).

About 503 KiB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 198 ms of main-thread work and 339 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,831 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and lordicon.com and others), adding 861 KiB and 376 ms of main-thread time.

1 image could be 18 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

5 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).

10 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 2.5 s for your server to start answering (75th percentile). Good is under 800 ms.

The page becomes fully interactive after 9.1 s. Good is under 3.8 s.

Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 92 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SoftOne”.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.6 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.1 MB in 123 requests on a phone: scripts 1.1 MB (48), images 449 KiB (19) and fonts 406 KiB (7). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.60 g of CO₂e: 72.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

lang attribute must have a valid value: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

There are 4 <h1> headlines (“Affärsplattform för tid, bemanning, lön & ekonomi”, “När ett system räcker blir allt enklare” and “Ett system.Ett inlogg.En support.”). One clear main headline is easier for people and search engines.

Your hreflang tags are invalid, so Google may show the wrong language version.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 147 pages on softone.se and 10 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.softone.se/en declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

https://www.softone.se/akademi is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/ and https://www.softone.se/affarssystem all use the title “Komplett Molnbaserat Affärssystem - SoftOne GO”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.softone.se/om-oss/support has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.softone.se/en and https://www.softone.se/lk use the same meta description. A description written for each page earns more clicks.

https://www.softone.se/affarssystem, https://www.softone.se/affarssystem/schemaplaneringssystem and https://www.softone.se/affarssystem/tidsystem took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

5 errors were logged to the browser console while the page loaded, for example “wp is not defined”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 66 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 948 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 4 cookies (measured from a US location before any click).

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.