softmoc.com website review

The page has 3,211 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

About 370 KiB of JavaScript is downloaded but never used on this page.

A phone's processor spends 2.0 s on main-thread work while loading, 648 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

3 long tasks block the main thread while loading, the longest for 100 ms. During a long task the page ignores taps.

4 third-party services load with your homepage (Klaviyo, cdn-apple.com and Bing Ads and others), adding 144 KiB and 82 ms of main-thread time.

60 KiB could be saved by minifying JavaScript.

4 files are served with short cache lifetimes, so returning visitors download them again (27 KiB).

3 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

25 KiB could be saved by minifying CSS.

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 699 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Your largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Sneakers Sale”.

The page becomes fully interactive after 10.1 s. Good is under 3.8 s.

The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

8 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 2.2 MB in 96 requests on a phone: images 661 KiB (44), HTML 564 KiB (1) and fonts 440 KiB (5). Under 2 MB keeps phones on slow connections fast.

_C649931474894718125.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 buttons have no accessible name, so screen readers announce just “button”.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

13 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

22 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 67 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

42 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h6), which makes the page harder to scan with a screen reader.

Your title is 79 characters, so Google will cut it off around 60: “Boots, Performance, Sneakers, Clogs & More for Women, Men, & Kids | SoftMoc.com”.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links have no real href, so search engines can't follow them.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 492 pages on softmoc.com and 16 external pages.

https://www.softmoc.com/ca/mcoupon.aspx is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.softmoc.com/ca/mcoupon.aspx has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.softmoc.com/ca/mcoupon.aspx has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=4064130&Ver=2&mid=67e5a698-0678-4b09-bc2d-5846989526af&bo=1&sid=783fee90d4e011f19a4f3746b86b30b8&vid=78400fa0d4e011f19ed903e1c81ac622&vids=1&msclkid=N&pi=918639831&lg=.

20 of 92 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://games.softmoc.com/api/embed-config' from origin 'https://www.softmoc.com' has been blocked …”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 30 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 1,821 words of visible text.

Before a visitor clicks anything, the page loads Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.