sohogrit.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

7 images could be 285 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

The page has 2,791 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 271 KiB of JavaScript is downloaded but never used on this page.

A phone's processor spends 2.2 s on main-thread work while loading, 865 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Klaviyo, Klarna and Shopify and others), adding 782 KiB and 304 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.

11 files are served with short cache lifetimes, so returning visitors download them again (81 KiB).

About 43 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

11 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 11.0 s. Good is under 3.8 s.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 272 requests on a phone: scripts 914 KiB (134), other files 881 KiB (118) and images 381 KiB (9). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 images have no alt text, which hurts accessibility and image search.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

10 visible links have no text or label, so screen readers cannot say where they go.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 9 characters: “Soho Grit”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 64 characters: “London-born. Technical footwear equipment for the everyday move.”. 70 to 160 characters is enough to sell the click.

The homepage links to 30 pages on sohogrit.com and 3 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.sohogrit.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.sohogrit.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.sohogrit.com/pages/about, https://www.sohogrit.com/customer_authentication/redirect and https://www.sohogrit.com/pages/faq have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.sohogrit.com/collections/footwear and https://www.sohogrit.com/collections/all use the same meta description. A description written for each page earns more clicks.

https://www.sohogrit.com/collections/footwear, https://www.sohogrit.com/pages/about, https://www.sohogrit.com/customer_authentication/redirect, https://www.sohogrit.com/collections/all and https://www.sohogrit.com/pages/faq have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

8 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 22 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.