Website review, no card needed
soleilblue.com website review
Visit site (opens in a new tab)Reviewed 10 November 202625 issues · 71 checks
This review found 25 issues worth fixing on soleilblue.com, 7 of them high impact, across 71 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #16,969 of 93,721 reviewed websitesbeats 77%
- #10,492 of 50,134 online storesbeats 73%
- #10,160 of 45,279 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 90 ms |
| May 30, 2026 | 89 ms |
| Jun 6, 2026 | 87 ms |
| Jun 13, 2026 | 88 ms |
| Jun 20, 2026 | 87 ms |
| Jun 27, 2026 | 87 ms |
| Jul 4, 2026 | 86 ms |
| Jul 11, 2026 | 87 ms |
| Jul 18, 2026 | 87 ms |
| Jul 25, 2026 | 88 ms |
| Aug 1, 2026 | 87 ms |
| Aug 8, 2026 | 89 ms |
| Aug 15, 2026 | 88 ms |
| Aug 22, 2026 | 92 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 98 ms |
| Sep 12, 2026 | 96 ms |
| Sep 19, 2026 | 94 ms |
| Sep 26, 2026 | 87 ms |
| Oct 3, 2026 | 91 ms |
| Oct 10, 2026 | 95 ms |
| Oct 17, 2026 | 97 ms |
| Oct 24, 2026 | 100 ms |
| Oct 31, 2026 | 103 ms |
| Nov 7, 2026 | 100 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 88
88/100Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
300 ms · 58 KiBAbout 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
2,027 HTML elements
The page has 2,027 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Attentive and Shopify and others), adding 472 KiB and 166 ms of main-thread time.
Use efficient cache lifetimes
97 KiB10 files are served with short cache lifetimes, so returning visitors download them again (97 KiB).
Reduce unused JavaScript
74 KiBAbout 74 KiB of JavaScript is downloaded but never used on this page.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Improve image delivery
12 KiB1 image could be 12 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 462 ms of it running JavaScript. That is comfortably low.
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 902 ms
902 msReal visitors wait 902 ms for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 6.7 s
6.7 sThe page becomes fully interactive after 6.7 s. Good is under 3.8 s.
Largest Contentful Paint: 3.6 s
3.6 sYour largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Apiece Apart Bari Crop Trouser - Rosin”.
Speed Index: 4.2 s
4.2 sVisually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 90 ms to 100 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 97 ms
97 msReal visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.038
0.038The layout barely moves while loading (CLS 0.038, good is under 0.1).
Total Blocking Time: 6 ms
6 msScripts block the page for only 6 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.0 MB in 168 requests
2.0 MBYour homepage downloads 2.0 MB in 168 requests on a phone: other files 636 KiB (66), scripts 631 KiB (63) and images 571 KiB (28). Under 2 MB keeps phones on slow connections fast.
About 0.6 g of CO₂ per visit
0.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Delayed refresh under 20 hours must not be used (1 element)
Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
20 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (245 characters)
Your meta description is 245 characters; Google truncates after about 160, so the end of your pitch is cut.
218 internal links, 4 external
The homepage links to 218 pages on soleilblue.com and 4 external pages.
6 checks passed
Title: 43 characters
Your title is a healthy 43 characters: “Clothing & Swim Vacation Wear | Soleil Blue”.
Canonical URL set
The canonical URL is https://soleilblue.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://soleilblue.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://soleilblue.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages share a meta description
https://soleilblue.com/collections/best-sellers, https://soleilblue.com/collections/amo, https://soleilblue.com/collections/apiece-apart, https://soleilblue.com/collections/freecity, https://soleilblue.com/collections/le-bon-shoppe and https://soleilblue.com/collections/shaina-mote use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://soleilblue.com/pages/designers has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 10 words
The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
4 calls to action
The homepage has 4 calls to action, for example “40% off select styles - shop the sale”, “Start a Return” and “Contact Us”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at soleilblue.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Attentive · attn.tv · useamp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on soleilblue.com, including 9 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.