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soleply.com website review

Visit site (opens in a new tab)Reviewed 9 November 202637 issues · 85 checks

This review found 37 issues worth fixing on soleply.com, 12 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s930 msMay 16Oct 311.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.2 s
Jun 20, 20261.1 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.3 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
176 ms96 msMay 16Oct 31137 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026105 ms
May 23, 2026113 ms
May 30, 2026119 ms
Jun 6, 2026121 ms
Jun 13, 2026125 ms
Jun 20, 2026125 ms
Jul 25, 2026137 ms
Aug 1, 2026137 ms
Aug 8, 2026137 ms
Aug 15, 2026139 ms
Aug 22, 2026137 ms
Aug 29, 2026139 ms
Sep 5, 2026138 ms
Sep 12, 2026151 ms
Sep 19, 2026157 ms
Sep 26, 2026167 ms
Oct 3, 2026161 ms
Oct 10, 2026152 ms
Oct 17, 2026152 ms
Oct 24, 2026142 ms
Oct 31, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of soleply.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. soleply.com at 0.8 s0.8 s
  2. soleply.com at 1.6 s1.6 s
  3. soleply.com at 2.4 s2.4 s
  4. soleply.com at 3.2 s3.2 s
  5. soleply.com at 4.0 s4.0 s
  6. soleply.com at 4.8 s4.8 s
  7. soleply.com at 5.6 s5.6 s
  8. soleply.com at 6.3 s6.3 s

Speed

14 to fix51
  • Reduce unused JavaScript

    6.9 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.9 s faster on a phone.

  • Use efficient cache lifetimes

    4.4 s · 874 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (874 KiB).

  • Main-thread work: 6.3 s

    A phone's processor spends 6.3 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (POWr, powrcdn.com and growave.io and others), adding 2.9 MB and 1.8 s of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • POWr adds 899 ms

    899 ms

    POWr costs a phone 899 ms of main-thread work and 91 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • powrcdn.com adds 350 ms

    350 ms

    powrcdn.com costs a phone 350 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    438 KiB

    10 images could be 438 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    320 ms · 117 KiB

    About 117 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 320 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    300 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Shopify adds 160 ms

    160 ms

    Shopify costs a phone 160 ms of main-thread work and 870 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,059 HTML elements

    The page has 2,059 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google Maps adds 129 ms

    129 ms

    Google Maps costs a phone 129 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 43.8 s

    43.8 s

    Your largest element takes 43.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 16.3 s

    16.3 s

    Visually, the page fills in at 16.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 43.9 s

    43.9 s

    The page becomes fully interactive after 43.9 s. Good is under 3.8 s.

  • First Contentful Paint: 5.8 s

    5.8 s

    The first text or image appears after 5.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 105 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 236 ms

    236 ms

    Scripts block taps and scrolling for 236 ms in total while the page loads. Good is under 200 ms.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 136 ms

    136 ms

    Real visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 376 ms

    376 ms

    Real visitors wait 376 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix35
  • Page weight: 9.7 MB in 447 requests

    9.7 MB

    Your homepage downloads 9.7 MB in 447 requests on a phone: images 5.2 MB (19), scripts 2.5 MB (177) and other files 1.2 MB (219). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 4.6 MB together. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    1.2 MB

    3 images are downloaded at several times the size a phone draws them, for example Untitled_design_8.svg at 1,223 px wide, shown at 350 px. Resized copies would save about 1.2 MB.

  • About 2.8 g of CO₂ per visit

    2.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.75 g of CO₂e: 330.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9296
  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 213 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10094
  • Meta description is long (197 characters)

    Your meta description is 197 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 178 internal links, 12 external

    The homepage links to 178 pages on soleply.com and 12 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Soleply”.

  • Title: 35 characters

    Your title is a healthy 35 characters: “Soleply | Buy, Sell, Trade Sneakers”.

  • Canonical URL set

    The canonical URL is https://soleply.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://soleply.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,048 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://soleply.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 14 pages without a meta description

    https://soleply.com/collections/size-4-4y-5-5w, https://soleply.com/collections/size-4-5-4-5y-6w, https://soleply.com/collections/size-5-5y-6-5w, https://soleply.com/collections/size-5-5-5-5y-7w, https://soleply.com/collections/size-6-6y-7-5w and https://soleply.com/collections/size-6-5-6-5y-8w and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages slow to respond

    https://soleply.com/collections/size-5-5-5-5y-7w, https://soleply.com/collections/size-6-6y-7-5w, https://soleply.com/collections/size-6-5-6-5y-8w, https://soleply.com/collections/size-7-7y-8-5w, https://soleply.com/collections/size-8-8y-9-5w and https://soleply.com/collections/size-8-5-8-5y-10w and 1 other took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “POWr popup(id=35731859) cannot be rendered: The app is not active”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    25 of 30 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 246 words

    The homepage has only about 246 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SUBSCRIBE” and “SHOP AVAILABLE INVENTORY!”.

  • 35 calls to action

    The homepage has 35 calls to action, for example “Shop All Shoes”, “Shop By Style” and “Shop Clothing”.

  • 10 short forms

    10 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at soleply.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gempages Builder · Klaviyo Email Marketing Sms · Forms · Growave Loyalty Wishlist · powr.io · socialshopwave.com · soleply.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Moorestown

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on soleply.com, including 20 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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