soolinen.com website review

The page has 3,784 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

8 third-party services load with your homepage (Google Tag Manager, newsbreak.com and RTB House AdPilot and others), adding 247 KiB and 189 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.

About 62 KiB of JavaScript is downloaded but never used on this page.

About 25 KiB of CSS is downloaded but never applied on this page.

5 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

The page becomes fully interactive after 4.6 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 192 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.15 g of CO₂e: 18.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 984 pages on soolinen.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.soolinen.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.soolinen.com/collections/hot-2024-all, https://www.soolinen.com/collections/2026-nov, https://www.soolinen.com/collections/2026-11-6, https://www.soolinen.com/collections/2026-11-5, https://www.soolinen.com/collections/2026-11-4 and https://www.soolinen.com/collections/2026-11-3 and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.soolinen.com/collections/2026-oct and https://www.soolinen.com/collections/2026-10-29 took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

6 images failed to load on a phone, for example https://www.soolinen.com/.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Invalid or unexpected token”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 518 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.