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soothefy.com website review
Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 90 checks
This review found 32 issues worth fixing on soothefy.com, 10 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #18,753 of 103,119 reviewed websitesbeats 77%
- #12,009 of 57,422 online storesbeats 73%
- #11,653 of 52,253 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.7 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 147 ms |
| May 30, 2026 | 144 ms |
| Jun 6, 2026 | 142 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 151 ms |
| Jul 4, 2026 | 150 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 145 ms |
| Jul 25, 2026 | 144 ms |
| Aug 1, 2026 | 139 ms |
| Aug 8, 2026 | 135 ms |
| Aug 15, 2026 | 133 ms |
| Aug 22, 2026 | 130 ms |
| Aug 29, 2026 | 130 ms |
| Sep 5, 2026 | 130 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 115 ms |
| Sep 26, 2026 | 105 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 105 ms |
| Oct 17, 2026 | 105 ms |
| Oct 24, 2026 | 105 ms |
| Oct 31, 2026 | 110 ms |
| Nov 7, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.0 s · 579 KiBAbout 579 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Google CDN and others), adding 1.6 MB and 1.1 s of main-thread time.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Reduce unused CSS
570 ms · 79 KiBAbout 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 570 ms faster on a phone.
Use efficient cache lifetimes
350 ms · 75 KiB9 files are served with short cache lifetimes, so returning visitors download them again (75 KiB).
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 336 ms
336 msShopify costs a phone 336 ms of main-thread work and 262 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 228 ms
228 msGoogle Tag Manager costs a phone 228 ms of main-thread work and 437 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 169 ms
169 msGoogle CDN costs a phone 169 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 137 ms
137 msKlaviyo costs a phone 137 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 125 KiB4 images could be 125 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
200 ms · 38 KiBPolyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 17.1 s
17.1 sYour largest element takes 17.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Resting in an armchair wearing the Soothefy cooling cap wit…”.
Time to Interactive: 17.6 s
17.6 sThe page becomes fully interactive after 17.6 s. Good is under 3.8 s.
Speed Index: 9.6 s
9.6 sVisually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 359 ms
359 msScripts block taps and scrolling for 359 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 426 ms
426 msReal visitors wait 426 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 26% faster for real visitors
-26%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 147 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.0 MB in 377 requests
4.0 MBYour homepage downloads 4.0 MB in 377 requests on a phone: scripts 1.5 MB (86), other files 1.4 MB (258) and fonts 650 KiB (9). Under 2 MB keeps phones on slow connections fast.
3 images in older formats
3 images (201 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (87 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
29 text elements with low contrast
29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 8 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (188 characters)
Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.
21 internal links, 3 external
The homepage links to 21 pages on soothefy.com and 3 external pages.
6 checks passed
One H1 headline
Your main headline reads: “some days your head wins. we made something soft for those.”.
Title: 60 characters
Your title is a healthy 60 characters: “Soothefy™ Migraine Relief Cap - Stay Active During Migraines”.
Canonical URL set
The canonical URL is https://soothefy.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://soothefy.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://soothefy.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,332 words), so crawlers that don't run JavaScript still read it.
Other pages
10 internal pages checked
We fetched 10 pages linked from your homepage and read each the way a search engine does.
7 checks passed
Linked pages load
1 page of 10 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
10 of 10 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,150 words of copy
The homepage carries about 1,150 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE MIGRAINE CAP” and “SHOP THE CAP →”.
7 calls to action
The homepage has 7 calls to action, for example “shop now”, “shop the migraine cap” and “shop the cap →”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 12 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager and Plausible.
Phone number on the homepage
Your phone number is on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Snap Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at soothefy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Elevate Ab Testing · Mida Replay Heatmaps · Google Youtube · Aimerce First Party Pixel · Yotpo Product Reviews · Applovin Shop Integration · Aftersell · Trueprofit · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Plausible
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on soothefy.com, including 17 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.