soshape.it website review

Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,030 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (achille.ai, Google CDN and Hotjar and others), adding 1.2 MB and 836 ms of main-thread time.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

achille.ai costs a phone 334 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 89 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

17 images could be 362 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 251 KiB of JavaScript is downloaded but never used on this page.

8 long tasks block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.

7 KiB could be saved by minifying JavaScript.

9 files are served with short cache lifetimes, so returning visitors download them again (116 KiB).

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.83 (75th percentile). Good is under 0.1.

The layout shifts by 0.711 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The page becomes fully interactive after 15.1 s. Good is under 3.8 s.

Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Una donna e un uomo vestiti color corallo ridono, con un bi…”.

Scripts block taps and scrolling for 495 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 199 ms to 199 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.1 MB in 285 requests on a phone: scripts 1.6 MB (81), images 1.3 MB (59) and other files 860 KiB (126). Under 2 MB keeps phones on slow connections fast.

15 images further down the page (463 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image is downloaded at several times the size a phone draws it, for example so-fr-plat-rossa-bat.png at 540 px wide, shown at 170 px. Resized copies would save about 5 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 138.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 tap targets are too small or too close together to hit reliably with a finger.

8 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 33 elements on the page fail this check, rated moderate by axe-core.

8 visible links have no text or label, so screen readers cannot say where they go.

Your title is 73 characters, so Google will cut it off around 60: “So Shape - Dimagrire in modo sano in 5, 14 o 28 giorni! – So Shape Italia”.

Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 138 pages on soshape.it and 12 external pages.

https://it.soshape.com/collections/nutrition-beauty-food and https://it.soshape.com/collections/vegan-protein have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://it.soshape.com/products/challenge-perte-de-poids, whose canonical is https://it.soshape.com/products/challenge-perdita-di-peso. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://it.soshape.com/products/challenge-perte-de-poids, https://it.soshape.com/products/daily-glow-collagen-shake, https://it.soshape.com/collections/nutrition-beauty-food, https://it.soshape.com/collections/vegan-protein, https://it.soshape.com/collections/healthy-snacks and https://it.soshape.com/collections/hydratation-drainant and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

6 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

Chrome logged issues while loading the page (“Cookie”).

Social proof on the homepage: 14 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 2,244 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.