sostox.com website review

Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

About 119 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google Fonts costs a phone 0 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 250 ms.

About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

43 KiB could be saved by minifying JavaScript.

3 third-party services load with your homepage (sealsubscriptions.com, Shopify and Google Fonts), adding 496 KiB and 67 ms of main-thread time.

7 images could be 66 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 files are served with short cache lifetimes, so returning visitors download them again (2 KiB).

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 6.6 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Allpages.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 57.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

36 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 6 characters: “Sostox”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Your <h1> is empty.

The homepage links to 28 pages on sostox.com and 4 external pages.

Your homepage links to https://sostox.com/pages/about-us, which answers with an error. Visitors hit a dead end and search engines drop it.

https://sostox.com/collections/all-products, https://sostox.com/pages/contact, https://sostox.com/collections/frontpage, https://sostox.com/policies/privacy-policy, https://sostox.com/policies/refund-policy and https://sostox.com/policies/shipping-policy and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://sostox.com/pages/contact has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 36 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 335 words of visible text.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.