soul-wool.com website review

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

The page has 3,246 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

6 images could be 172 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.9 s on main-thread work while loading, 897 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 138 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 127 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 870 KiB and 357 ms of main-thread time.

About 206 KiB of JavaScript is downloaded but never used on this page.

5 long tasks block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.

7 files are served with short cache lifetimes, so returning visitors download them again (26 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 13.0 s. Good is under 3.8 s.

Real visitors wait 296 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 205 ms to 248 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 3.3 MB in 341 requests on a phone: other files 1.1 MB (177), scripts 1,014 KiB (122) and images 993 KiB (24). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 tap targets are too small or too close together to hit reliably with a finger.

Elements must only use permitted ARIA attributes: 9 elements on the page fail this check, rated serious by axe-core.

6 elements hidden from screen readers can still receive keyboard focus.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

9 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3, h3 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

There are 3 <h1> headlines (“Soul Wool – Your shop for sustainable wool”, “Soul Wool” and “Certified Yarns & Organic Wool”). One clear main headline is easier for people and search engines.

The homepage links to 264 pages on soul-wool.com and 5 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.soul-wool.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 1,028 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.