Website review, no card needed
sparkasse.mk website review
Visit site (opens in a new tab)Reviewed 28 October 202624 issues · 72 checks
This review found 24 issues worth fixing on sparkasse.mk, 3 of them high impact, across 72 checks. The most urgent: aRIA dialog and alertdialog nodes should have an accessible name (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.2 s |
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 104 ms |
| May 16, 2026 | 104 ms |
| May 23, 2026 | 104 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 107 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 105 ms |
| Jul 11, 2026 | 105 ms |
| Jul 18, 2026 | 105 ms |
| Jul 25, 2026 | 110 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 112 ms |
| Sep 19, 2026 | 111 ms |
| Sep 26, 2026 | 111 ms |
| Oct 3, 2026 | 110 ms |
| Oct 10, 2026 | 109 ms |
| Oct 17, 2026 | 109 ms |
| Oct 24, 2026 | 107 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Mobile performance score: 76
76/100Your mobile performance score is 76 (desktop: 93). Pages that score under 90 lose visitors before the first paint.
2 third-party services on the page
2 third-party services load with your homepage (erstegroup.com and Trustcommander), adding 1,008 KiB and 534 ms of main-thread time.
erstegroup.com adds 512 ms
512 mserstegroup.com costs a phone 512 ms of main-thread work and 985 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 713 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
260 ms · 44 KiBAbout 44 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 260 ms faster on a phone.
Improve image delivery
181 KiB2 images could be 181 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
100 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Largest content (LCP) got 27% slower for real visitors
+27%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Time to Interactive: 5.3 s
5.3 sThe page becomes fully interactive after 5.3 s. Good is under 3.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 104 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 119 ms
119 msReal visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 443 ms
443 msReal visitors wait 443 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 2.9 s
2.9 sVisually, the page fills in at 2.9 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.058
0.058The layout barely moves while loading (CLS 0.058, good is under 0.1).
Total Blocking Time: 7 ms
7 msScripts block the page for only 7 ms while loading. Good is under 200 ms.
Images and page weight
An image on the first screen is lazy-loaded
Online_Depozit.jpg.1791286423.x15yw3461h4124.w3840w2560w1920 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
148 KiB2 images are downloaded at several times the size a phone draws them, for example Media.jpg at 1,920 px wide, shown at 366 px. Resized copies would save about 148 KiB.
2 images in older formats
2 images (199 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.3 g of CO₂ per visit
0.29 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.29 g of CO₂e: 34.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 1.0 MB in 88 requests
1.0 MBYour homepage downloads 1.0 MB in 88 requests on a phone: scripts 417 KiB (42), images 413 KiB (7) and fonts 112 KiB (3). That is a lean page.
Accessibility
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 6 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (12 characters)
Your title is only 12 characters: “Физички лица”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is short (62 characters)
Your meta description is only 62 characters: “Доаѓам во Шпаркасе Добредојдовте! Имаме одлична понуда за Вас.”. 70 to 160 characters is enough to sell the click.
5 H1 headlines
There are 5 <h1> headlines (“Apple Pay”, “ПОТРОШУВАЧКИ КРЕДИТ ЗА ТЕБЕ!” and “Хипотекарен кредит за рефинансирање”). One clear main headline is easier for people and search engines.
Structured data has 1 problem
Structured data found (BreadcrumbList) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected end of JSON input)”.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
14 internal links, 0 external
The homepage links to 14 pages on sparkasse.mk and 0 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://www.sparkasse.mk/mk/private-clients.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.sparkasse.mk/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.sparkasse.mk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
2 pages without a meta description
https://www.sparkasse.mk/mk/kontakti-i-poddrshka/kalkulator and https://www.sparkasse.mk/mk/kontakti-i-poddrshka/kursna-lista have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://www.sparkasse.mk/mk/kontakti-i-poddrshka/kalkulator, https://www.sparkasse.mk/mk/kontakti-i-poddrshka/kursna-lista, https://www.sparkasse.mk/mk/locations/ekspozituri-i-bankomati, https://www.sparkasse.mk/mk/private-clients/digitalni-uslugi/apple-pay and https://www.sparkasse.mk/mk/private-clients/my-needs/kupuvam-ili-opremuvam-nedviznost have no <h1> headline, so visitors and search engines get no clear main topic.
11 pages with very little text
https://www.sparkasse.mk/mk/locations/ekspozituri-i-bankomati, https://www.sparkasse.mk/mk/korisni-informacii/vashe-mislenje, https://www.sparkasse.mk/mk/private-clients/digitalni-uslugi/apple-pay, https://www.sparkasse.mk/mk/private-clients/krediti/s-plus-potroshuvachki-kredit-so-zivotno-osiguruvanje/s-plus-potroshuvachki-kredit1, https://www.sparkasse.mk/mk/private-clients/krediti/hipotekarni-krediti/hipotekaren-kredit-za-refinansiranje and https://www.sparkasse.mk/mk/private-clients/digitalni-uslugi/online-depozit and 5 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 13 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “TypeError: Cannot read properties of undefined (reading 'register')”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
24 of 24 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 17 words
The homepage has only about 17 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “[email protected]”.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sparkasse.mk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Analytics
- Google Analytics
- Hosting
- AWS
Company
- Headquarters
- Skopje
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on sparkasse.mk, including 9 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.