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spauniforms.com website review
Visit site (opens in a new tab)Reviewed 7 November 202635 issues · 85 checks
This review found 35 issues worth fixing on spauniforms.com, 12 of them high impact, across 85 checks. The most urgent: shopify adds 1.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #37,701 of 95,322 reviewed websitesbeats 55%
- #23,923 of 51,363 online storesbeats 47%
- #22,936 of 46,472 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 151 ms |
| May 23, 2026 | 159 ms |
| May 30, 2026 | 154 ms |
| Jun 6, 2026 | 163 ms |
| Jun 13, 2026 | 181 ms |
| Jun 20, 2026 | 186 ms |
| Jun 27, 2026 | 195 ms |
| Jul 4, 2026 | 197 ms |
| Jul 11, 2026 | 196 ms |
| Jul 18, 2026 | 195 ms |
| Jul 25, 2026 | 187 ms |
| Aug 1, 2026 | 188 ms |
| Aug 8, 2026 | 183 ms |
| Aug 15, 2026 | 186 ms |
| Aug 22, 2026 | 189 ms |
| Aug 29, 2026 | 195 ms |
| Sep 5, 2026 | 212 ms |
| Sep 12, 2026 | 216 ms |
| Sep 19, 2026 | 222 ms |
| Sep 26, 2026 | 218 ms |
| Oct 3, 2026 | 196 ms |
| Oct 10, 2026 | 213 ms |
| Oct 17, 2026 | 203 ms |
| Oct 24, 2026 | 200 ms |
| Oct 31, 2026 | 197 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.3 s
4.4 s
5.5 s
6.6 s
7.7 s
8.8 s
Speed
Shopify adds 1.8 s
1.8 sShopify costs a phone 1.8 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 8.9 s
A phone's processor spends 8.9 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,630 HTML elements
The page has 6,630 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Clarity and others), adding 1.8 MB and 2.6 s of main-thread time.
Improve image delivery
1.3 MB17 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Google Tag Manager adds 558 ms
558 msGoogle Tag Manager costs a phone 558 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
584 KiBAbout 584 KiB of JavaScript is downloaded but never used on this page.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 516 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 38 KiB38 KiB could be saved by minifying JavaScript.
Reduce unused CSS
150 ms · 29 KiBAbout 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
154 KiB24 files are served with short cache lifetimes, so returning visitors download them again (154 KiB).
Minify CSS
150 ms · 2 KiB2 KiB could be saved by minifying CSS.
Legacy JavaScript
32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 22.3 s
22.3 sThe page becomes fully interactive after 22.3 s. Good is under 3.8 s.
Speed Index: 10.1 s
10.1 sVisually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 828 ms
828 msScripts block taps and scrolling for 828 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 151 ms to 197 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 142 ms
142 msReal visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 505 ms
505 msReal visitors wait 505 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.8 MB in 484 requests
7.8 MBYour homepage downloads 7.8 MB in 484 requests on a phone: images 4.6 MB (122), scripts 1.7 MB (138) and other files 1.0 MB (172). Under 2 MB keeps phones on slow connections fast.
9 images far larger than shown
1.1 MB9 images are downloaded at several times the size a phone draws them, for example NA156-Sorelle-Moroccan-Back.jpg at 1,341 px wide, shown at 152 px. Resized copies would save about 1.1 MB.
An image on the first screen is lazy-loaded
Gemini_Generated_Image_511tw0511tw0511t.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 2.2 g of CO₂ per visit
2.22 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.22 g of CO₂e: 266.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 663 images in the HTML carry an alt attribute.
55 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (177 characters)
Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
One H1 headline
Your <h1> is empty.
311 internal links, 18 external
The homepage links to 311 pages on spauniforms.com and 18 external pages.
5 checks passed
Title: 50 characters
Your title is a healthy 50 characters: “Noel Asmar Uniforms - Premium Online Uniform Store”.
Canonical URL set
The canonical URL is https://www.noelasmaruniforms.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.noelasmaruniforms.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,346 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.noelasmaruniforms.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
11 pages share a meta description
https://www.noelasmaruniforms.com/collections/trending-collection, https://www.noelasmaruniforms.com/collections/spa-uniforms-faux-linen-fabric, https://www.noelasmaruniforms.com/collections/spa-uniforms-signature-fabric, https://www.noelasmaruniforms.com/collections/spa-uniforms-activewear-fabric, https://www.noelasmaruniforms.com/collections/medical-uniforms-scrubs and https://www.noelasmaruniforms.com/collections/spa-uniform-bottoms-for-women and 5 others use the same meta description. A description written for each page earns more clicks.
2 pages without an H1
https://www.noelasmaruniforms.com/collections/trending-collection and https://www.noelasmaruniforms.com/pages/new-arrivals have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 109 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187184933&Ver=2&mid=15bc3e7a-1497-45e9-a170-ef428e046812&bo=1&sid=0d9f09b0dac111f1845d4778f97e29f7&vid=0d9f1ba0dac111f19e913342403ef012&vids=1&msclkid=N&pi=918639831&l.
53 small tap targets
53 of 111 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Unexpected token '<'”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 32 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,552 words of copy
The homepage carries about 1,552 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign up — it takes a minute”.
20 calls to action
The homepage has 20 calls to action, for example “Shop Uniforms”, “Made To Order” and “Shop All”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
55 other companies contacted
Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at spauniforms.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Judge Me Reviews · Gorgias Live Chat Helpdesk · Vo Product Options · Swym Wishlist Plus · Automatic Discounts Upsells · Upcharge Fees · Restockrocket · mulwi.com · pickystory.com · govx.com · cloudfront.net · refersion.com · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on spauniforms.com, including 15 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.