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spccstore.com website review
Visit site (opens in a new tab)Reviewed 4 November 202644 issues · 85 checks
This review found 44 issues worth fixing on spccstore.com, 10 of them high impact, across 85 checks. The most urgent: page weight: 12.4 MB in 290 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #74,078 of 95,158 reviewed websitesbeats 19%
- #43,587 of 51,246 online storesbeats 12%
- #40,433 of 46,361 Shopify storesbeats 10%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 283 ms |
| May 23, 2026 | 288 ms |
| May 30, 2026 | 296 ms |
| Jun 6, 2026 | 305 ms |
| Jun 13, 2026 | 312 ms |
| Jun 20, 2026 | 319 ms |
| Jun 27, 2026 | 322 ms |
| Jul 4, 2026 | 329 ms |
| Jul 11, 2026 | 355 ms |
| Jul 18, 2026 | 360 ms |
| Jul 25, 2026 | 366 ms |
| Aug 1, 2026 | 362 ms |
| Aug 8, 2026 | 345 ms |
| Aug 15, 2026 | 341 ms |
| Aug 22, 2026 | 339 ms |
| Aug 29, 2026 | 345 ms |
| Sep 5, 2026 | 347 ms |
| Sep 12, 2026 | 349 ms |
| Sep 19, 2026 | 346 ms |
| Sep 26, 2026 | 342 ms |
| Oct 3, 2026 | 342 ms |
| Oct 10, 2026 | 353 ms |
| Oct 17, 2026 | 370 ms |
| Oct 24, 2026 | 390 ms |
| Oct 31, 2026 | 407 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.3 s
1.7 s
2.1 s
2.5 s
3.0 s
3.4 s
Speed
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and TikTok and others), adding 1.2 MB and 1.2 s of main-thread time.
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 705 ms
705 msGoogle Tag Manager costs a phone 705 ms of main-thread work and 504 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
600 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Reduce unused JavaScript
416 KiBAbout 416 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
372 KiB12 images could be 372 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 366 ms. During a long task the page ignores taps.
Shopify adds 304 ms
304 msShopify costs a phone 304 ms of main-thread work and 406 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,009 HTML elements
The page has 2,009 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
29 KiB8 files are served with short cache lifetimes, so returning visitors download them again (29 KiB).
Reduce unused CSS
22 KiBAbout 22 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 14.3 s
14.3 sThe page becomes fully interactive after 14.3 s. Good is under 3.8 s.
Total Blocking Time: 678 ms
678 msScripts block taps and scrolling for 678 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 477 ms
477 msReal visitors wait 477 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
Tap response (INP) got 40% slower for real visitors
+40%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 283 ms to 407 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.7 s
2.7 sReal visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.172
0.172The layout shifts by 0.172 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 4.3 s
4.3 sVisually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.2 s
1.2 sYour largest element renders in 1.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Sign up – Get 20% off your first purchase, early access to …”.
Images and page weight
Page weight: 12.4 MB in 290 requests
12.4 MBYour homepage downloads 12.4 MB in 290 requests on a phone: media 8.9 MB (1), scripts 1.2 MB (87) and images 1.0 MB (37). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
cart-featured-img.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
83 KiB1 image is downloaded at several times the size a phone draws it, for example Untitled_design_15_1200x.jpg at 1,200 px wide, shown at 177 px. Resized copies would save about 83 KiB.
About 3.5 g of CO₂ per visit
3.51 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.51 g of CO₂e: 421.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Hidden but focusable
15 elements hidden from screen readers can still receive keyboard focus.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (20 elements)
All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.
22 links without text
22 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (79 characters)
Your title is 79 characters, so Google will cut it off around 60: “S.P.C.C | Men's Streetwear, Jeans, Sneakers & Clothing – S.P.C.C Official Store”.
One H1 headline
Your <h1> is empty.
237 internal links, 15 external
The homepage links to 237 pages on spccstore.com and 15 external pages.
6 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Sergeant Pepper Clothing Co - S.P.P.C | The home of men's streetwear. Explore new SPCC clothing, premium jeans, tees, f…”.
Canonical URL set
The canonical URL is https://www.spccstore.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.spccstore.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (945 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.spccstore.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://www.spccstore.com/policies/shipping-policy, https://www.spccstore.com/pages/first-time-buyer and https://www.spccstore.com/pages/uniforms have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages share a meta description
https://www.spccstore.com/collections/bottoms, https://www.spccstore.com/collections/bottoms/jeans, https://www.spccstore.com/collections/bottoms/pants, https://www.spccstore.com/collections/bottoms/shorts and https://www.spccstore.com/collections/bottoms/track-pants use the same meta description. A description written for each page earns more clicks.
13 pages without an H1
https://www.spccstore.com/collections/all, https://www.spccstore.com/pages/first-time-buyer, https://www.spccstore.com/collections/vault-sale, https://www.spccstore.com/collections/new-in, https://www.spccstore.com/pages/uniforms and https://www.spccstore.com/collections/bottoms and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17425466&tm=gtm002&Ver=2&mid=a8eff82a-12d8-4507-a3f7-5d1b4a476db4&bo=1&sid=51c0b310d81711f19078c134e0b2c5ab&vid=51c0c520d81711f1b62f8f8e21e8cea2&vids=1&msclkid=N&pi=91.
15 small tap targets
15 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.spccstore.com/cdn/shop/t/656/assets/component-price.css?v=436655' because its …”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 307 words of copy
The homepage carries about 307 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
15 calls to action
The homepage has 15 calls to action, for example “SIGN IN / REGISTER”, “How to shop” and “Contact us”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at spccstore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Cape Town
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on spccstore.com, including 22 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.