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speediance.nl website review

Visit site (opens in a new tab)Reviewed 8 November 202631 issues · 83 checks

This review found 31 issues worth fixing on speediance.nl, 11 of them high impact, across 83 checks. The most urgent: 1 image over 500 KB. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s913 msMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.7 s
Jun 20, 20261.6 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.5 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.3 s
Sep 5, 20261.2 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.0 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
252 ms95 msMay 16Oct 31234 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026113 ms
May 23, 2026122 ms
May 30, 2026133 ms
Jun 6, 2026144 ms
Jun 13, 2026161 ms
Jun 20, 2026166 ms
Jun 27, 2026153 ms
Jul 4, 2026145 ms
Jul 11, 2026142 ms
Jul 18, 2026138 ms
Jul 25, 2026132 ms
Aug 1, 2026132 ms
Aug 8, 2026129 ms
Aug 15, 2026129 ms
Aug 22, 2026131 ms
Aug 29, 2026129 ms
Sep 5, 2026124 ms
Sep 12, 2026120 ms
Sep 19, 2026121 ms
Sep 26, 2026127 ms
Oct 3, 2026142 ms
Oct 10, 2026165 ms
Oct 17, 2026182 ms
Oct 24, 2026211 ms
Oct 31, 2026234 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of speediance.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. speediance.nl at 0.4 s0.4 s
  2. speediance.nl at 0.8 s0.8 s
  3. speediance.nl at 1.2 s1.2 s
  4. speediance.nl at 1.6 s1.6 s
  5. speediance.nl at 2.0 s2.0 s
  6. speediance.nl at 2.4 s2.4 s
  7. speediance.nl at 2.8 s2.8 s
  8. speediance.nl at 3.2 s3.2 s

Speed

8 to fix70
  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (omnisnippet1.com, Shopify and Clarity and others), adding 1.4 MB and 794 ms of main-thread time.

  • omnisnippet1.com adds 455 ms

    455 ms

    omnisnippet1.com costs a phone 455 ms of main-thread work and 119 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    300 ms · 88 KiB

    4 images could be 88 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 145 ms

    145 ms

    Shopify costs a phone 145 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,735 HTML elements

    The page has 1,735 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    150 ms · 169 KiB

    About 169 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 135 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (135 KiB).

  • Reduce unused CSS

    150 ms · 32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 100 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 9.9 s

    9.9 s

    Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Sir Mark Cavendish training with Speediance”.

  • Time to Interactive: 14.7 s

    14.7 s

    The page becomes fully interactive after 14.7 s. Good is under 3.8 s.

  • Tap response (INP) got 89% slower for real visitors

    +89%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 234 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 548 ms

    548 ms

    Real visitors wait 548 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 35% faster for real visitors

    -35%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 145 ms

    145 ms

    Scripts block the page for only 145 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

5 to fix14
  • 1 image over 500 KB

    us.webp weighs 4.5 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    3.9 MB

    1 image is downloaded at several times the size a phone draws it, for example us.webp at 3,251 px wide, shown at 390 px. Resized copies would save about 3.9 MB.

  • Page weight: 4.4 MB in 277 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 277 requests on a phone: other files 2.2 MB (110), scripts 753 KiB (97) and fonts 507 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (5.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    3_6.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.2 g of CO₂ per visit

    1.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 149.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 10088
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Your entire gym.One smart system.”). One clear main headline is easier for people and search engines.

  • 111 internal links, 18 external

    The homepage links to 111 pages on speediance.nl and 18 external pages.

7 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Achieve your fitness goals with Speediance Europe, the all-in-one smart home gym solution. Experience the future of fit…”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Smart Gym | All-in-One Smart Home Gym | Speediance Europe”.

  • Canonical URL set

    The canonical URL is https://speediance.nl/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://speediance.nl/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,517 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://speediance.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://speediance.nl/pages/workouts has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages slow to respond

    https://speediance.nl/products/speediance-strap, https://speediance.nl/products/speediance-velonix and https://speediance.nl/collections/accessories-1 took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 2 broken images

    2 images failed to load on a phone, for example https://www.speediance.com/?utm_source=Website&utm_medium=EU&utm_campaign=Redirect&bmgeo=1#.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    25 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 693 words of copy

    The homepage carries about 693 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More” and “Buy Now”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “📞 Book a Demo With Me”, “Shop all products →” and “Contact”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks, 2 customer or partner logos, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 39 cookies set on arrival

    39

    Opening the homepage sets 39 cookies, 22 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at speediance.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Microsoft Clarity · Blocky Fraud Blocker · Thoughtmetric · Omnisend Email Marketing Sms · Pushowl Brevo Email Push Sms · Countdown Timer · Aiod Automatic Discounts · nfcube.com · loox.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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