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spotix.com website review

Visit site (opens in a new tab)Reviewed 8 November 202625 issues · 84 checks

This review found 25 issues worth fixing on spotix.com, 8 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Spotix

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.9 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
157 ms124 msMay 16Oct 31135 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026144 ms
May 23, 2026136 ms
May 30, 2026131 ms
Jun 6, 2026128 ms
Jun 13, 2026133 ms
Jun 20, 2026137 ms
Jun 27, 2026140 ms
Jul 4, 2026153 ms
Jul 11, 2026137 ms
Jul 18, 2026137 ms
Jul 25, 2026136 ms
Aug 1, 2026129 ms
Aug 8, 2026137 ms
Aug 15, 2026140 ms
Aug 22, 2026146 ms
Aug 29, 2026146 ms
Sep 5, 2026140 ms
Sep 12, 2026137 ms
Sep 19, 2026131 ms
Sep 26, 2026145 ms
Oct 3, 2026146 ms
Oct 10, 2026145 ms
Oct 17, 2026145 ms
Oct 24, 2026138 ms
Oct 31, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of spotix.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. spotix.com at 0.4 s0.4 s
  2. spotix.com at 0.8 s0.8 s
  3. spotix.com at 1.1 s1.1 s
  4. spotix.com at 1.5 s1.5 s
  5. spotix.com at 1.9 s1.9 s
  6. spotix.com at 2.3 s2.3 s
  7. spotix.com at 2.6 s2.6 s
  8. spotix.com at 3.0 s3.0 s

Speed

10 to fix65
  • Reduce unused JavaScript

    2.5 s · 681 KiB

    About 681 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Main-thread work: 7.9 s

    A phone's processor spends 7.9 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    600 ms · 358 KiB

    9 images could be 358 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Duplicated JavaScript

    400 ms · 43 KiB

    43 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 400 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and SearchSpring and others), adding 1.2 MB and 308 ms of main-thread time.

  • Use efficient cache lifetimes

    300 ms · 75 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (75 KiB).

  • 2,693 HTML elements

    The page has 2,693 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 115 ms

    115 ms

    Shopify costs a phone 115 ms of main-thread work and 641 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 91 ms

    91 ms

    Klaviyo costs a phone 91 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    100 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 13.5 s

    13.5 s

    Your largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Load video: A collage of different lifestyle product catego…”.

  • Time to Interactive: 15.8 s

    15.8 s

    The page becomes fully interactive after 15.8 s. Good is under 3.8 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 144 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 131 ms

    131 ms

    Real visitors wait 131 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 633 ms

    633 ms

    Real visitors wait 633 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 59 ms

    59 ms

    Scripts block the page for only 59 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 8.5 MB in 452 requests

    8.5 MB

    Your homepage downloads 8.5 MB in 452 requests on a phone: media 4.3 MB (2), scripts 1.5 MB (137) and other files 1.4 MB (257). Under 2 MB keeps phones on slow connections fast.

  • 7 images in older formats

    7 images (637 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.4 g of CO₂ per visit

    2.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.40 g of CO₂e: 287.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9795
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 59 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 290 internal links, 7 external

    The homepage links to 290 pages on spotix.com and 7 external pages.

8 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Build your dream backyard! Shop top-brand fire pits, fireplaces & grills, plus Spotix fire pit collections. Free shippi…”.

  • One H1 headline

    Your main headline reads: “$250 Off Orders of $2,500+”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Spotix | The Fireplaces, Fire Pits & Grills Authority”.

  • Canonical URL set

    The canonical URL is https://spotix.com/.

  • Structured data in place

    Structured data found: Organization, Store and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://spotix.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,224 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    /policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /pages/black-friday, /policies/shipping-policy, /collections/gas-fire-pits, /collections/gas-fire-pit-tables, /collections/gas-fire-bowls and /collections/outdoor-fire-water-features and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /collections/battery-powered-gas-fire-pit-kits and /collections/gas-fire-pit-burners have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 149 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 small tap targets

    6 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 436 words of copy

    The homepage carries about 436 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 45 calls to action

    The homepage has 45 calls to action, for example “Shop All”, “Contact” and “Apply for Trade Account”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 6 phone links and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Klaviyo, Meta Pixel, Pinterest Tag and Reddit Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at spotix.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Yotpo Product Reviews · Yagi Draft Order Lister · Gorgias Live Chat Helpdesk · Bevy Share Cart Social Link · Klaviyo Email Marketing Sms · Regios Discounts · Webrex Ai Seo Schema · Gdpr Cookie Consent · Stape Remix · Free Shipping Bar · Forms · magefan.top

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Shopify

Hiring

Hiring
1 open role
Teams
Logistics (1)
Job board
bamboohr

Company

Employees
36

Upkeep, stack, hiring and company data from programmable.info

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This review found 25 issues on spotix.com, including 14 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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