Twelve different products are all called "Dagan Five Piece Wrought Iron Fireplace Tool Set, Black". They cost from $67 to $578, sit at URLs ending -1 to -11, and their pages differ only by the SKU and one phrase deep in the description ("1/4 inch rods", "3/4 inch thick handles", "twisted", "welded"). Across the catalogue, 200 products in 77 groups share a title with another product, including six White Mountain Hearth blowers ($285 to $435) and three Majestic roof flashings. A shopper scanning search results, Google or an AI assistant sees the same name at eight different prices and cannot tell which one they want.
First action
Rename the twelve Dagan "Wrought Iron ... Black" sets today, using the description detail and the SKU.
How to measure it
Organic clicks to renamed products
- Now
- –
- Target
- +25%
- By
- 90 days
Steps
Export the groups
All products sharing a title (77 groups, 200 products) with SKU, price and sales.
Ecommerce Manager 2 hours
Find the difference
From specs and manufacturer sheets: size, style, finish, fit.
Product Specialist 3 days
Write the titles
Difference first, model number last.
Catalog Specialist 3 days
Rename handles
Matching URLs with redirects ticked.
Catalog Specialist 1 day
Update descriptions
Meta descriptions and the first line of each page.
Content Writer 2 days
Check search
Site search and Google Merchant feed show the new names.
Ecommerce Manager 1 day
Add a monthly check
Report of new duplicate titles after each brand import.
Shopify Developer (contract) 1 day
Measure
Clicks and conversion per renamed product.
Ecommerce Manager monthly
Why it works
Rewrite each title to lead with what separates it: style, size, finish detail or the appliance it fits, then the model number, for example "Dagan 5-Piece Twisted Wrought Iron Fireplace Tool Set, 31-Inch, Black (DG-AHF101)". Rename the URL handles to match, with Shopify's redirect ticked, and update the meta descriptions. Work through the 77 groups by revenue, Dagan and Majestic first, and add a monthly report that flags any new duplicate title.
Distinct names let each product rank for its own searches, stop the "why is this one $500 more?" calls, and give AI shopping assistants a reason to pick the right item. It is a few hours of catalogue work per brand, and the fix compounds across 12,000 products.
Ready to use
ChecklistFirst groups to rename
[ ] Dagan Five Piece Wrought Iron Fireplace Tool Set, Black (12 products, $67-$578) [ ] Dagan Five Piece Fireplace Tool Set, Black (8 products) [ ] White Mountain Hearth Variable Speed Fireplace Blower (6 products, FBB7-FBB21) [ ] Dagan Five Piece Wrought Iron Fireplace Tool Set, Bronze (5) [ ] White Mountain Hearth Gravity Heat Management with 10-Foot Flex Vent Kit (4) [ ] Majestic 0/12 to 6/12 Pitch Roof Flashing (RF370, RF570, RF6) [ ] Tick "create a URL redirect" on every handle change
Risks and how to handle them
Manufacturer feeds overwrite titles
Lock edited titles or apply the rule in the import template.
Redirect chains
Point old handles straight to the final URL.
Evidence
- Your catalogueProduct feed (12,139 products, read October 20, 2026): 200 products in 77 groups share an exact title with at least one other product. Twelve products are all called "Dagan Five Piece Wrought Iron Fireplace Tool Set, Black", priced from $67 (DG-7100BLK) to $578 (DG-AHF101), at handles ending -1 to -11; eight are called "Dagan Five Piece Fireplace Tool Set, Black" ($75 to $332); six are called "White Mountain Hearth Variable Speed Fireplace Blower" ($285 to $435, models FBB7 to FBB21). Dagan accounts for 25 of the groups and Majestic for 11 (for example three "Majestic 0/12 to 6/12 Pitch Roof Flashing" products, RF370, RF570 and RF6).Source
- Your websiteProduct page for the $484 Dagan set (DG-7601): browser title "Dagan Five Piece Wrought Iron Fireplace Tool Set, Black - Spotix", the same H1 as its eleven namesakes, and a description that differs from theirs only by a phrase ("3/4 inch thick handles"; others say "1/4 inch rods", "twisted" or "welded"). The SKU appears under the title and at the end of the meta description, and is the only visible way to tell the sets apart.Source
- Your websiteThe sitemap index includes Shopify's agentic discovery sitemap and the store publishes agents.md, so AI shopping assistants can search the catalogue and build carts; they read the same titles and product data as search engines.Source
- Your catalogueCatalogue mix: 100 brands, led by The Outdoor Plus (821 products), Napoleon (782), Superior (599), Majestic (548), HPC Fire (472) and Hargrove (448); largest product types are grill accessories (1,252), chimney and venting (1,045), hearth accessories (1,031) and gas fire pits (940). Median price $484, top price $30,625. 449 products are sold out and 150 have no product image (for example Napoleon screen kits for the Riverside 36- and 42-inch outdoor fireplaces).Source