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spray.com website review

Visit site (opens in a new tab)Reviewed 27 October 202640 issues · 92 checks

This review found 40 issues worth fixing on spray.com, 18 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.5 sMay 9Oct 242.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.5 s
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 11, 20262.9 s
Jul 18, 20263.0 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.8 s
Aug 29, 20262.8 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Oct 24, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
155 ms132 msMay 9Oct 24145 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026135 ms
May 16, 2026136 ms
May 23, 2026137 ms
May 30, 2026137 ms
Jun 6, 2026135 ms
Jun 13, 2026136 ms
Jun 20, 2026136 ms
Jun 27, 2026138 ms
Jul 4, 2026139 ms
Jul 11, 2026139 ms
Jul 18, 2026139 ms
Jul 25, 2026142 ms
Aug 1, 2026145 ms
Aug 8, 2026143 ms
Aug 15, 2026145 ms
Aug 22, 2026141 ms
Aug 29, 2026139 ms
Sep 5, 2026141 ms
Sep 12, 2026142 ms
Sep 19, 2026145 ms
Sep 26, 2026148 ms
Oct 3, 2026152 ms
Oct 10, 2026149 ms
Oct 17, 2026146 ms
Oct 24, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of spray.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. spray.com at 0.9 s0.9 s
  2. spray.com at 1.9 s1.9 s
  3. spray.com at 2.9 s2.9 s
  4. spray.com at 3.8 s3.8 s
  5. spray.com at 4.8 s4.8 s
  6. spray.com at 5.7 s5.7 s
  7. spray.com at 6.7 s6.7 s
  8. spray.com at 7.6 s7.6 s

Speed

12 to fix27
  • Reduce unused JavaScript

    2.9 s · 1.9 MB

    About 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Render-blocking requests

    4.8 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.8 s.

  • Azure Web Services adds 2.1 s

    2.1 s

    Azure Web Services costs a phone 2.1 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 1.7 s

    1.7 s

    Google Tag Manager costs a phone 1.7 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    1.4 s · 193 KiB

    About 193 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.1 s

    A phone's processor spends 8.1 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Azure Web Services, Google Tag Manager and Facebook and others), adding 3.7 MB and 4.5 s of main-thread time.

  • Use efficient cache lifetimes

    900 ms · 2.0 MB

    27 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.3 s. During a long task the page ignores taps.

  • Legacy JavaScript

    600 ms · 79 KiB

    Polyfills for old browsers add 79 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 600 ms faster on a phone.

  • Facebook adds 268 ms

    268 ms

    Facebook costs a phone 268 ms of main-thread work and 225 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify CSS

    26 KiB

    26 KiB could be saved by minifying CSS.

  • Improve image delivery

    15 KiB

    1 image could be 15 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Phones get a much slower page than desktops

    Desktop scores 60 but mobile only 27. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 9.1 s

    9.1 s

    The first text or image appears after 9.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 19.1 s

    19.1 s

    Your largest element takes 19.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “MAKE EVERY DROP COUNT™ We’re in plants like yours every day…”.

  • Time to Interactive: 38.3 s

    38.3 s

    The page becomes fully interactive after 38.3 s. Good is under 3.8 s.

  • Total Blocking Time: 3.3 s

    3.3 s

    Scripts block taps and scrolling for 3.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 9.5 s

    9.5 s

    Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 135 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 176 ms

    176 ms

    Real visitors wait 176 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 744 ms

    744 ms

    Real visitors wait 744 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.3 MB in 159 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 159 requests on a phone: scripts 4.1 MB (52), fonts 476 KiB (6) and images 431 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (68 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 179.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9295
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 14 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9289
  • Meta description is long (327 characters)

    Your meta description is 327 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 305 internal links, 16 external

    The homepage links to 305 pages on spray.com and 16 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “MAKE EVERY DROP COUNT™”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Experts in Spray Technology | Spraying Systems Co.”.

  • Canonical URL set

    The canonical URL is https://www.spray.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.spray.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.spray.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (996 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix81
  • 2 pages point its canonical at the homepage

    https://www.spray.com/en-us and https://www.spray.com/pt-br declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://www.spray.com/en-us all use the title “Experts in Spray Technology | Spraying Systems Co.”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 10 pages share a meta description

    https://www.spray.com/en-ac, https://www.spray.com/en-za, https://www.spray.com/en-us and https://www.spray.com/en-ca use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 147 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7770
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343034115&tm=gtm002&Ver=2&mid=89dfa9af-70d0-4b16-9e98-98926b5c1541&bo=1&sid=02ac4890d25b11f197e627dfdc504b96&vid=02ac7cd0d25b11f1a2302dad5b3eabb4&vids=1&msclkid=N&gtm_.

  • 11 small tap targets

    11 of 49 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 345 words of copy

    The homepage carries about 345 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Buy”, “Contact” and “Buy Spray Products”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at spray.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Employees
1,092
Founded
1937

Upkeep, stack, hiring and company data from programmable.info

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