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spotter.com website review

Visit site (opens in a new tab)Reviewed 2 November 202631 issues · 79 checks

This review found 31 issues worth fixing on spotter.com, 7 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Spotter

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s1.8 sMay 16Oct 313.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.4 s
May 30, 20262.3 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.0 s
Jul 4, 20262.4 s
Jul 11, 20262.6 s
Jul 18, 20263.0 s
Jul 25, 20263.3 s
Aug 1, 20262.8 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.3 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Oct 31, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
158 ms107 msMay 16Oct 31128 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026136 ms
May 23, 2026123 ms
May 30, 2026123 ms
Jun 6, 2026116 ms
Jun 13, 2026113 ms
Jun 20, 2026116 ms
Jun 27, 2026118 ms
Jul 4, 2026138 ms
Jul 11, 2026141 ms
Jul 18, 2026152 ms
Jul 25, 2026136 ms
Aug 1, 2026129 ms
Aug 8, 2026128 ms
Aug 15, 2026125 ms
Aug 22, 2026133 ms
Aug 29, 2026128 ms
Sep 5, 2026128 ms
Sep 12, 2026117 ms
Sep 19, 2026113 ms
Sep 26, 2026122 ms
Oct 3, 2026121 ms
Oct 10, 2026120 ms
Oct 17, 2026128 ms
Oct 24, 2026124 ms
Oct 31, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of spotter.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. spotter.com at 0.4 s0.4 s
  2. spotter.com at 0.8 s0.8 s
  3. spotter.com at 1.2 s1.2 s
  4. spotter.com at 1.6 s1.6 s
  5. spotter.com at 2.0 s2.0 s
  6. spotter.com at 2.4 s2.4 s
  7. spotter.com at 2.8 s2.8 s
  8. spotter.com at 3.1 s3.1 s

Speed

7 to fix81
  • Render-blocking requests

    3.2 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.2 s.

  • Use efficient cache lifetimes

    150 ms · 14.8 MB

    15 files are served with short cache lifetimes, so returning visitors download them again (14.8 MB).

  • 7 third-party services on the page

    7 third-party services load with your homepage (website-files.com, Osano CMP and JSDelivr CDN and others), adding 16.3 MB and 495 ms of main-thread time.

  • website-files.com adds 300 ms

    300 ms

    website-files.com costs a phone 300 ms of main-thread work and 16.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 81

    81/100

    Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    772 KiB

    2 images could be 772 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    450 ms · 94 KiB

    About 94 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 88 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    16 KiB

    16 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 629 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.5 s

    3.5 s

    Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 3.4 s

    3.4 s

    Your largest element takes 3.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Powering premium creator entertainment, delivering proven b…”. Most of its time is element render delay (2.3 s).

  • 31 images without width and height

    31 images have no width and height attributes, so the layout jumps as each one loads.

  • Time to Interactive: 4.7 s

    4.7 s

    The page becomes fully interactive after 4.7 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 136 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 144 ms

    144 ms

    Real visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 3 ms

    3 ms

    Scripts block the page for only 3 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 16.4 MB in 47 requests

    16.4 MB

    Your homepage downloads 16.4 MB in 47 requests on a phone: media 14.7 MB (2), images 1.0 MB (13) and scripts 342 KiB (18). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (216 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.6 g of CO₂ per visit

    4.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.63 g of CO₂e: 556.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9594
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (15 elements)

    ARIA role should be appropriate for the element: 15 elements on the page fail this check, rated minor by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 23 internal links, 15 external

    The homepage links to 23 pages on spotter.com and 15 external pages.

7 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Powering premium creator entertainment and delivering proven brand impact. Connect with YouTube's top creators through …”.

  • One H1 headline

    Your main headline reads: “Powering premium creator entertainment, delivering proven brand impact.”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Spotter: Connect Brands with Top Creators for Real Impact”.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.spotter.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (503 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 6 pages without a meta description

    /terms-of-service, /acceptable-use-policy, /spotter-platform-terms-conditions, /privacy-policy, /digital-millennium-copyright-act-policy and /do-not-sell-or-share-my-personal-information have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    /creator-capital, /about and /contact use the same meta description. A description written for each page earns more clicks.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 6 small tap targets

    6 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute height: Expected length, "auto".”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix60
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 540 words of copy

    The homepage carries about 540 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “LEARN MORE”, “Contact” and “Start free trial”.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at spotter.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Heap
Hosting
Webflow

Hiring

Hiring
5 open roles
Teams
Analytics (3), Ad Sales (2)
Job board
greenhouse

Company

Employees
180
Founded
1998
Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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