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sprayaus.com.au website review
Visit site (opens in a new tab)Reviewed 11 November 202625 issues · 72 checks
This review found 25 issues worth fixing on sprayaus.com.au, 7 of them high impact, across 72 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #42,799 of 107,944 reviewed websitesbeats 55%
- #28,411 of 61,119 online storesbeats 47%
- #27,349 of 55,773 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 986 ms |
| Oct 3, 2026 | 912 ms |
| Oct 10, 2026 | 945 ms |
| Oct 17, 2026 | 1.0 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.2 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 122 ms |
| May 30, 2026 | 116 ms |
| Jun 6, 2026 | 116 ms |
| Jun 13, 2026 | 113 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 121 ms |
| Jul 11, 2026 | 123 ms |
| Jul 18, 2026 | 122 ms |
| Jul 25, 2026 | 122 ms |
| Aug 1, 2026 | 114 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 124 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 139 ms |
| Sep 5, 2026 | 139 ms |
| Sep 12, 2026 | 141 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 143 ms |
| Oct 3, 2026 | 145 ms |
| Oct 10, 2026 | 144 ms |
| Oct 17, 2026 | 139 ms |
| Oct 24, 2026 | 141 ms |
| Oct 31, 2026 | 139 ms |
| Nov 7, 2026 | 139 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
3.6 s27 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.
Mobile performance score: 77
77/100Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
258 KiB2 images could be 258 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
1,817 HTML elements
The page has 1,817 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
150 ms · 181 KiB14 files are served with short cache lifetimes, so returning visitors download them again (181 KiB).
8 third-party services on the page
8 third-party services load with your homepage (myspeedexpert.com, Shopify and Cloudflare CDN and others), adding 661 KiB and 9 ms of main-thread time.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.6 s
A phone's processor spends 0.6 s on main-thread work while loading, 90 ms of it running JavaScript. That is comfortably low.
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.69
0.69For real visitors the layout shifts by 0.69 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “🔄”.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Time to Interactive: 5.3 s
5.3 sThe page becomes fully interactive after 5.3 s. Good is under 3.8 s.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 122 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 146 ms
146 msReal visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 739 ms
739 msReal visitors wait 739 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 2.6 s
2.6 sVisually, the page fills in at 2.6 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.01
0.01The layout barely moves while loading (CLS 0.01, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
2 images over 500 KB
2 images weigh 3.6 MB together. On a phone connection a single image that size takes seconds.
2 images in older formats
2 images (3.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.6 g of CO₂ per visit
0.56 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.56 g of CO₂e: 67.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 2.0 MB in 94 requests
2.0 MBYour homepage downloads 2.0 MB in 94 requests on a phone: scripts 1.2 MB (41), images 604 KiB (18) and fonts 83 KiB (1). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 checks passed
Every image has alt text
All 42 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Spray Aus - Professional Tanning Products, Best Spray Tan Melbourne”.
3 H1 headlines
There are 3 <h1> headlines (“”, “Spray” and “Aus”). One clear main headline is easier for people and search engines.
Meta description is long (185 characters)
Your meta description is 185 characters; Google truncates after about 160, so the end of your pitch is cut.
163 internal links, 6 external
The homepage links to 163 pages on sprayaus.com.au and 6 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://sprayaus.com.au/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://sprayaus.com.au/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,244 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://sprayaus.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://sprayaus.com.au/collections/home-range-tanning-products is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
14 pages without a meta description
https://sprayaus.com.au/pages/in-studio, https://sprayaus.com.au/pages/mobile-booking, https://sprayaus.com.au/pages/mobile-booking-sydney, https://sprayaus.com.au/pages/bridal-trial-tan, https://sprayaus.com.au/pages/locations and https://sprayaus.com.au/pages/reschedule and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
26 small tap targets
26 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'style')”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 682 words of copy
The homepage carries about 682 words of visible text.
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Book a tan”, “Book a sauna” and “Book a tan - Studio”.
37 short forms
37 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
31 cookies set on arrival
31Opening the homepage sets 31 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
55 other companies contacted
Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sprayaus.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Minmaxify Order Limits · Yotpo Product Reviews · Unicorn · Powerful Form Builder · Yotpo Loyalty Rewards · Sami Product Labels · Optimonk Popup Cro A B Test · Microsoft Clarity · Klaviyo Email Marketing Sms · Tolstoy · Omnisend · rechargecdn.com · pzapi-kg.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Melbourne
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on sprayaus.com.au, including 9 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.