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springstep.com website review

Visit site (opens in a new tab)Reviewed 31 October 202653 issues · 93 checks

This review found 53 issues worth fixing on springstep.com, 23 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s3.9 sMay 9Oct 244.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.1 s
May 16, 20264.0 s
May 23, 20264.0 s
May 30, 20264.0 s
Jun 6, 20264.0 s
Jun 13, 20263.9 s
Jun 20, 20264.0 s
Jun 27, 20264.0 s
Jul 4, 20264.0 s
Jul 11, 20264.1 s
Jul 18, 20264.1 s
Jul 25, 20264.1 s
Aug 1, 20264.1 s
Aug 8, 20264.0 s
Aug 15, 20264.0 s
Aug 22, 20264.0 s
Aug 29, 20264.1 s
Sep 5, 20264.1 s
Sep 12, 20264.0 s
Sep 19, 20263.9 s
Sep 26, 20263.9 s
Oct 3, 20264.1 s
Oct 10, 20264.1 s
Oct 17, 20264.1 s
Oct 24, 20264.1 s
Real-visitor tap response (INP)75th percentile, phones
429 ms335 msMay 9Oct 24387 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026346 ms
May 16, 2026350 ms
May 23, 2026359 ms
May 30, 2026369 ms
Jun 6, 2026377 ms
Jun 13, 2026377 ms
Jun 20, 2026388 ms
Jun 27, 2026382 ms
Jul 4, 2026388 ms
Jul 11, 2026395 ms
Jul 18, 2026394 ms
Jul 25, 2026394 ms
Aug 1, 2026393 ms
Aug 8, 2026383 ms
Aug 15, 2026398 ms
Aug 22, 2026408 ms
Aug 29, 2026410 ms
Sep 5, 2026418 ms
Sep 12, 2026410 ms
Sep 19, 2026409 ms
Sep 26, 2026402 ms
Oct 3, 2026400 ms
Oct 10, 2026398 ms
Oct 17, 2026394 ms
Oct 24, 2026387 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of springstep.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. springstep.com at 1.3 s1.3 s
  2. springstep.com at 2.7 s2.7 s
  3. springstep.com at 4.0 s4.0 s
  4. springstep.com at 5.4 s5.4 s
  5. springstep.com at 6.7 s6.7 s
  6. springstep.com at 8.1 s8.1 s
  7. springstep.com at 9.4 s9.4 s
  8. springstep.com at 10.8 s10.8 s

Speed

13 to fix4
  • Reduce unused JavaScript

    5.8 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.8 s faster on a phone.

  • Render-blocking requests

    2.9 s

    52 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • vtexassets.com adds 1.6 s

    1.6 s

    vtexassets.com costs a phone 1.6 s of main-thread work and 1.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 1.4 s

    1.4 s

    Google CDN costs a phone 1.4 s of main-thread work and 2.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 4

    4/100

    Your mobile performance score is 4. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.7 s

    A phone's processor spends 9.7 s on main-thread work while loading, 6.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vtexassets.com, Google CDN and Google Tag Manager and others), adding 5.3 MB and 4.3 s of main-thread time.

  • Use efficient cache lifetimes

    850 ms · 360 KiB

    35 files are served with short cache lifetimes, so returning visitors download them again (360 KiB).

  • Improve image delivery

    900 ms · 181 KiB

    5 images could be 181 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Google Tag Manager adds 596 ms

    596 ms

    Google Tag Manager costs a phone 596 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 464 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    300 ms · 57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,512 HTML elements

    The page has 1,512 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    40 ms · 27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 40 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 37 ms

    37 ms

    Your server sent the HTML in 37 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.80

    0.80

    For real visitors the layout shifts by 0.80 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 7.9 s

    7.9 s

    The first text or image appears after 7.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 16.1 s

    16.1 s

    Your largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 24.6 s

    24.6 s

    The page becomes fully interactive after 24.6 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.81

    0.81

    The layout shifts by 0.81 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 2.3 s

    2.3 s

    Scripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.9 s

    3.9 s

    Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 340 ms

    340 ms

    Real visitors wait 340 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 854 ms

    854 ms

    Real visitors wait 854 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 346 ms to 387 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.1 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 4.4 MB in 216 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 216 requests on a phone: scripts 2.8 MB (58), other files 755 KiB (51) and images 286 KiB (41). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 151.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 8187
  • 8 buttons without a name

    8 buttons have no accessible name, so screen readers announce just “button”.

  • 12 tap targets too small

    12 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    5 elements hidden from screen readers can still receive keyboard focus.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • Structured data has 1 problem

    Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 26 internal links, 2 external

    The homepage links to 26 pages on springstep.com and 2 external pages.

6 checks passed
  • Meta description: 117 characters

    Your meta description is 117 characters: “Compra zapatos, sandalias y calzado cómodo para mujer y hombre en Spring Step Colombia. Envíos rápidos y pago seguro.”.

  • One H1 headline

    Your main headline reads: “Tenis, Sandalias y Calzado para Toda la Familia”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Spring Step | Tienda de Zapatos y Accesorios para Hombre y Mujer”.

  • Canonical URL set

    The canonical URL is https://www.springstep.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.springstep.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.springstep.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (351 words), so crawlers that don't run JavaScript still read it.

Other pages

6 to fix60
  • 1 page without a title

    https://www.springstep.com/hombre has no <title>, so Google invents the link text in results.

  • 5 linked pages hidden from search

    https://www.springstep.com/413, https://www.springstep.com/marcas, https://www.springstep.com/510, https://www.springstep.com/nino and https://www.springstep.com/nina are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages share a title

    / and https://www.springstep.com/about-us all use the title “Spring Step | Tienda de Zapatos y Accesorios para Hombre y Mujer”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.springstep.com/hombre has no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages share a meta description

    https://www.springstep.com/about-us, https://www.springstep.com/413, https://www.springstep.com/marcas, https://www.springstep.com/510, https://www.springstep.com/nino and https://www.springstep.com/nina and 1 other use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.springstep.com/hombre has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.springstep.com/about-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 6 pages slow to respond

    https://www.springstep.com/hombre, https://www.springstep.com/413, https://www.springstep.com/primavera, https://www.springstep.com/510, https://www.springstep.com/nina and https://www.springstep.com/sale took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

Best practices

2 to fixGoogle 9687
  • 21 small tap targets

    21 of 71 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 355 words of copy

    The homepage carries about 355 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

2 checks passed
  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and TikTok Pixel.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at springstep.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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