Website review, no card needed
springstep.com website review
Visit site (opens in a new tab)Reviewed 31 October 202653 issues · 93 checks
This review found 53 issues worth fixing on springstep.com, 23 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
52FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.1 s |
| May 16, 2026 | 4.0 s |
| May 23, 2026 | 4.0 s |
| May 30, 2026 | 4.0 s |
| Jun 6, 2026 | 4.0 s |
| Jun 13, 2026 | 3.9 s |
| Jun 20, 2026 | 4.0 s |
| Jun 27, 2026 | 4.0 s |
| Jul 4, 2026 | 4.0 s |
| Jul 11, 2026 | 4.1 s |
| Jul 18, 2026 | 4.1 s |
| Jul 25, 2026 | 4.1 s |
| Aug 1, 2026 | 4.1 s |
| Aug 8, 2026 | 4.0 s |
| Aug 15, 2026 | 4.0 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 4.1 s |
| Sep 5, 2026 | 4.1 s |
| Sep 12, 2026 | 4.0 s |
| Sep 19, 2026 | 3.9 s |
| Sep 26, 2026 | 3.9 s |
| Oct 3, 2026 | 4.1 s |
| Oct 10, 2026 | 4.1 s |
| Oct 17, 2026 | 4.1 s |
| Oct 24, 2026 | 4.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 346 ms |
| May 16, 2026 | 350 ms |
| May 23, 2026 | 359 ms |
| May 30, 2026 | 369 ms |
| Jun 6, 2026 | 377 ms |
| Jun 13, 2026 | 377 ms |
| Jun 20, 2026 | 388 ms |
| Jun 27, 2026 | 382 ms |
| Jul 4, 2026 | 388 ms |
| Jul 11, 2026 | 395 ms |
| Jul 18, 2026 | 394 ms |
| Jul 25, 2026 | 394 ms |
| Aug 1, 2026 | 393 ms |
| Aug 8, 2026 | 383 ms |
| Aug 15, 2026 | 398 ms |
| Aug 22, 2026 | 408 ms |
| Aug 29, 2026 | 410 ms |
| Sep 5, 2026 | 418 ms |
| Sep 12, 2026 | 410 ms |
| Sep 19, 2026 | 409 ms |
| Sep 26, 2026 | 402 ms |
| Oct 3, 2026 | 400 ms |
| Oct 10, 2026 | 398 ms |
| Oct 17, 2026 | 394 ms |
| Oct 24, 2026 | 387 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.7 s
4.0 s
5.4 s
6.7 s
8.1 s
9.4 s
10.8 s
Speed
Reduce unused JavaScript
5.8 s · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.8 s faster on a phone.
Render-blocking requests
2.9 s52 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
vtexassets.com adds 1.6 s
1.6 svtexassets.com costs a phone 1.6 s of main-thread work and 1.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 1.4 s
1.4 sGoogle CDN costs a phone 1.4 s of main-thread work and 2.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 4
4/100Your mobile performance score is 4. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.7 s
A phone's processor spends 9.7 s on main-thread work while loading, 6.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google CDN and Google Tag Manager and others), adding 5.3 MB and 4.3 s of main-thread time.
Use efficient cache lifetimes
850 ms · 360 KiB35 files are served with short cache lifetimes, so returning visitors download them again (360 KiB).
Improve image delivery
900 ms · 181 KiB5 images could be 181 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Google Tag Manager adds 596 ms
596 msGoogle Tag Manager costs a phone 596 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 464 ms. During a long task the page ignores taps.
Legacy JavaScript
300 ms · 57 KiBPolyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
1,512 HTML elements
The page has 1,512 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
40 ms · 27 KiBAbout 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 40 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 37 ms
37 msYour server sent the HTML in 37 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.80
0.80For real visitors the layout shifts by 0.80 (75th percentile). Good is under 0.1.
First Contentful Paint: 7.9 s
7.9 sThe first text or image appears after 7.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 16.1 s
16.1 sYour largest element takes 16.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 24.6 s
24.6 sThe page becomes fully interactive after 24.6 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.81
0.81The layout shifts by 0.81 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 2.3 s
2.3 sScripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.
Speed Index: 10.1 s
10.1 sVisually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.9 s
3.9 sReal visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 340 ms
340 msReal visitors wait 340 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 854 ms
854 msReal visitors wait 854 ms for your server to start answering (75th percentile). Good is under 800 ms.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 346 ms to 387 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.1 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 4.4 MB in 216 requests
4.4 MBYour homepage downloads 4.4 MB in 216 requests on a phone: scripts 2.8 MB (58), other files 755 KiB (51) and images 286 KiB (41). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 151.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 buttons without a name
8 buttons have no accessible name, so screen readers announce just “button”.
12 tap targets too small
12 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
5 elements hidden from screen readers can still receive keyboard focus.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (2 elements)
Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (6 elements).
2 checks passed
Every image has alt text
All 27 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (ItemList and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
26 internal links, 2 external
The homepage links to 26 pages on springstep.com and 2 external pages.
6 checks passed
Meta description: 117 characters
Your meta description is 117 characters: “Compra zapatos, sandalias y calzado cómodo para mujer y hombre en Spring Step Colombia. Envíos rápidos y pago seguro.”.
One H1 headline
Your main headline reads: “Tenis, Sandalias y Calzado para Toda la Familia”.
Title: 64 characters
Your title is a healthy 64 characters: “Spring Step | Tienda de Zapatos y Accesorios para Hombre y Mujer”.
Canonical URL set
The canonical URL is https://www.springstep.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.springstep.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.springstep.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (351 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://www.springstep.com/hombre has no <title>, so Google invents the link text in results.
5 linked pages hidden from search
https://www.springstep.com/413, https://www.springstep.com/marcas, https://www.springstep.com/510, https://www.springstep.com/nino and https://www.springstep.com/nina are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
2 pages share a title
/ and https://www.springstep.com/about-us all use the title “Spring Step | Tienda de Zapatos y Accesorios para Hombre y Mujer”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.springstep.com/hombre has no meta description, so Google writes the search snippet from whatever text it finds.
7 pages share a meta description
https://www.springstep.com/about-us, https://www.springstep.com/413, https://www.springstep.com/marcas, https://www.springstep.com/510, https://www.springstep.com/nino and https://www.springstep.com/nina and 1 other use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://www.springstep.com/hombre has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.springstep.com/about-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
6 pages slow to respond
https://www.springstep.com/hombre, https://www.springstep.com/413, https://www.springstep.com/primavera, https://www.springstep.com/510, https://www.springstep.com/nina and https://www.springstep.com/sale took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Best practices
21 small tap targets
21 of 71 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 355 words of copy
The homepage carries about 355 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
2 checks passed
1 short form
A short form (2 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and TikTok Pixel.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at springstep.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 53 issues on springstep.com, including 26 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.