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sprouthome.com website review

Visit site (opens in a new tab)Reviewed 5 November 202621 issues · 79 checks

This review found 21 issues worth fixing on sprouthome.com, 7 of them high impact, across 79 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.5 s
Aug 29, 20261.6 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
80 ms60 msMay 16Oct 3171 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202667 ms
May 23, 202668 ms
May 30, 202669 ms
Jun 6, 202670 ms
Jun 13, 202670 ms
Jun 20, 202669 ms
Jun 27, 202670 ms
Jul 4, 202672 ms
Jul 11, 202677 ms
Jul 18, 202678 ms
Jul 25, 202677 ms
Aug 1, 202671 ms
Aug 8, 202670 ms
Aug 15, 202670 ms
Aug 22, 202670 ms
Aug 29, 202670 ms
Sep 5, 202669 ms
Sep 12, 202668 ms
Sep 19, 202664 ms
Sep 26, 202664 ms
Oct 3, 202663 ms
Oct 10, 202662 ms
Oct 17, 202663 ms
Oct 24, 202666 ms
Oct 31, 202671 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sprouthome.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sprouthome.com at 0.6 s0.6 s
  2. sprouthome.com at 1.2 s1.2 s
  3. sprouthome.com at 1.8 s1.8 s
  4. sprouthome.com at 2.4 s2.4 s
  5. sprouthome.com at 3.0 s3.0 s
  6. sprouthome.com at 3.5 s3.5 s
  7. sprouthome.com at 4.1 s4.1 s
  8. sprouthome.com at 4.7 s4.7 s

Speed

3 to fix75
  • Improve image delivery

    2.6 s · 1.1 MB

    11 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Reduce unused JavaScript

    150 ms · 112 KiB

    About 112 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • 1 third-party service on the page

    1 third-party service load with your homepage (Shopify), adding 73 KiB and 41 ms of main-thread time.

  • Reduce unused CSS

    19 KiB

    About 19 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Use efficient cache lifetimes

    1 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 282 ms of it running JavaScript. That is comfortably low.

  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • Largest Contentful Paint: 7.2 s

    7.2 s

    Your largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SPROUT HOME plant store with various potted plants on shelv…”.

  • Time to Interactive: 8.1 s

    8.1 s

    The page becomes fully interactive after 8.1 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 67 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 99 ms

    99 ms

    Real visitors wait 99 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 407 ms

    407 ms

    Real visitors wait 407 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 3.4 s

    3.4 s

    Visually, the page fills in at 3.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 34 ms

    34 ms

    Scripts block the page for only 34 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix83
  • Page weight: 3.7 MB in 123 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 123 requests on a phone: images 2.6 MB (16), other files 660 KiB (69) and scripts 338 KiB (32). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    745indoorgarden_6_11_25_Sprout_Home_2_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images below the first screen load straight away

    3 images further down the page (147 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 125.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9094
  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 69 internal links, 3 external

    The homepage links to 69 pages on sprouthome.com and 3 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Sprout Home is a garden center and florist in Chicago with houseplants, arrangements, terrariums, flowers, and decor of…”.

  • One H1 headline

    Your main headline reads: “Sprout Home”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Sprout Home: Shop Plants, Floral & Decor”.

  • Canonical URL set

    The canonical URL is https://sprouthome.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sprouthome.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (545 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://sprouthome.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://sprouthome.com/pages/garden-design-services has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://sprouthome.com/collections/indoor-plants, https://sprouthome.com/collections/terrariums-constructions, https://sprouthome.com/collections/outdoor-plants, https://sprouthome.com/collections/planters, https://sprouthome.com/collections/garden-accessories and https://sprouthome.com/collections/fresh-floral and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 8 small tap targets

    8 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 298 words of copy

    The homepage carries about 298 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP PLANT GIFTS”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “shop plant gifts”, “Shop Arrangements” and “Shop houseplants”.

  • 3 short forms

    3 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sprouthome.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Powerful Form Builder · Bestpush

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Chicago

Upkeep, stack, hiring and company data from programmable.info

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