spv.se website review

14 files are served with short cache lifetimes, so returning visitors download them again (644 KiB).

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 49 (desktop: 93). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

About 176 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 830 ms faster on a phone.

About 150 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

4 images could be 192 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

110 KiB could be saved by minifying JavaScript.

1 long task block the main thread while loading, the longest for 80 ms. During a long task the page ignores taps.

Desktop scores 93 but mobile only 49. A gap that wide usually means heavy scripts and images that hit phones hardest.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The layout shifts by 0.832 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “På spv.se använder vi nödvändiga kakor (cookies) för att we…”. Most of its time is element render delay (2.4 s).

The page becomes fully interactive after 6.5 s. Good is under 3.8 s.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

8 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 71 ms to 67 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 images are downloaded at several times the size a phone draws them, for example nicklas-dyren---2021-03-24_1280px.jpg at 1,280 px wide, shown at 360 px. Resized copies would save about 44 KiB.

4 images (351 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (152 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.28 g of CO₂e: 33.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 3 <h1> headlines (“Kakor på spv.se”, “Så används kakor på spv.se” and “Privatperson - Tjänstepension från din statliga a…”). One clear main headline is easier for people and search engines.

Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.

Open Graph is missing og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 70 pages on spv.se and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://spv.se/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://spv.se/privatperson/statlig-tjanstepension, https://spv.se/privatperson and / all use the title “Tjänstepension från din statliga anställning - SPV”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://spv.se/en has no meta description, so Google writes the search snippet from whatever text it finds.

https://spv.se/om-spv/nyheter, https://spv.se/webbkarta, https://spv.se/kontakt, https://spv.se/soksida, https://spv.se/privatperson and https://spv.se/arbetsgivare and 4 others use the same meta description. A description written for each page earns more clicks.

Your homepage links to 9 pages by a URL that isn't their canonical one, for example https://spv.se/en, whose canonical is https://spv.se/en/about-your-pensions. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

6 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 390 words of visible text.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.