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spyderco.com website review

Visit site (opens in a new tab)Reviewed 25 October 202637 issues · 85 checks

This review found 37 issues worth fixing on spyderco.com, 19 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.7 sMay 2Oct 171.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.7 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
93 ms86 msMay 2Oct 1792 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202687 ms
May 9, 202687 ms
May 16, 202687 ms
May 23, 202687 ms
May 30, 202688 ms
Jun 6, 202687 ms
Jun 13, 202688 ms
Jun 20, 202688 ms
Jun 27, 202688 ms
Jul 4, 202688 ms
Jul 11, 202688 ms
Jul 18, 202688 ms
Jul 25, 202688 ms
Aug 1, 202689 ms
Aug 8, 202690 ms
Aug 15, 202689 ms
Aug 22, 202689 ms
Aug 29, 202689 ms
Sep 5, 202689 ms
Sep 12, 202689 ms
Sep 19, 202689 ms
Sep 26, 202691 ms
Oct 3, 202690 ms
Oct 10, 202689 ms
Oct 17, 202692 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of spyderco.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. spyderco.com at 1.2 s1.2 s
  2. spyderco.com at 2.4 s2.4 s
  3. spyderco.com at 3.6 s3.6 s
  4. spyderco.com at 4.9 s4.9 s
  5. spyderco.com at 6.1 s6.1 s
  6. spyderco.com at 7.3 s7.3 s
  7. spyderco.com at 8.5 s8.5 s
  8. spyderco.com at 9.7 s9.7 s

Speed

13 to fix21
  • Reduce unused JavaScript

    6.0 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.0 s faster on a phone.

  • Improve image delivery

    1.9 s · 1.4 MB

    19 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Mapbox adds 2.0 s

    2.0 s

    Mapbox costs a phone 2.0 s of main-thread work and 925 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.8 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Use efficient cache lifetimes

    1.2 s · 249 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (249 KiB).

  • Main-thread work: 11.1 s

    A phone's processor spends 11.1 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 21

    21/100

    Your mobile performance score is 21 (desktop: 35). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Mapbox, Klaviyo and Shopify and others), adding 2.5 MB and 2.7 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 2.1 s. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 95 KiB

    About 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 53 KiB

    Polyfills for old browsers add 53 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 215 ms

    215 ms

    Klaviyo costs a phone 215 ms of main-thread work and 618 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 177 ms

    177 ms

    Shopify costs a phone 177 ms of main-thread work and 426 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 10.9 s

    10.9 s

    The first text or image appears after 10.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 27.4 s

    27.4 s

    Your largest element takes 27.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses cookies to ensure you get the best experi…”.

  • Time to Interactive: 27.7 s

    27.7 s

    The page becomes fully interactive after 27.7 s. Good is under 3.8 s.

  • Speed Index: 15.4 s

    15.4 s

    Visually, the page fills in at 15.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 3.6 s

    3.6 s

    Scripts block taps and scrolling for 3.6 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.129

    0.129

    The layout shifts by 0.129 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 87 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 176 ms

    176 ms

    Real visitors wait 176 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 369 ms

    369 ms

    Real visitors wait 369 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix64
  • Page weight: 5.4 MB in 263 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 263 requests on a phone: scripts 2.4 MB (122), images 1.7 MB (27) and other files 890 KiB (87). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    HomeSlider_Mobile_Template2_15e6cd52-4045-4a59-ac4c-fcb11492 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.5 g of CO₂ per visit

    1.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.52 g of CO₂e: 182.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9293
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    9 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 29 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is short (14 characters)

    Your title is only 14 characters: “Spyderco, Inc.”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (176 characters)

    Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 80 internal links, 19 external

    The homepage links to 80 pages on spyderco.com and 19 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Spyderco”.

  • Canonical URL set

    The canonical URL is https://spyderco.com/.

  • Structured data in place

    Structured data found: LocalBusiness, MerchantReturnPolicy, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://spyderco.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://spyderco.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (674 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix65
  • 3 linked pages are broken

    Your homepage links to https://spyderco.com/collections/accessories, https://spyderco.com/collections/apparel and https://spyderco.com/collections/byrd-knife, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://spyderco.com/collections/new-product-reveal/New-Product-Reveal, whose canonical is https://spyderco.com/collections/new-product-reveal/new-product-reveal. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 12 pages without an H1

    https://spyderco.com/collections/all, https://spyderco.com/collections/new-product-reveal/New-Product-Reveal, https://spyderco.com/collections/automatic-knives, https://spyderco.com/collections/locking-folding, https://spyderco.com/collections/culinary and https://spyderco.com/collections/fixed-blade-knives and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

4 checks passed
  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 2 broken images

    2 images failed to load on a phone, for example https://jelly.mdhv.io/v1/star.gif?pid=9Y9FdyLQxMEo9PPhAUslWPgTJppK&src=mh&evt=hi.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    20 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 603 words of copy

    The homepage carries about 603 words of visible text.

6 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop”, “Contact” and “SHOP NOW”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at spyderco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Amazon;Cloudflare Hosting;Shopify Hosted

Company

Founded
1978
Headquarters
Golden

Upkeep, stack, hiring and company data from programmable.info

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