squadra.com website review

About 318 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

9 files are served with short cache lifetimes, so returning visitors download them again (234 KiB).

4 images could be 435 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 430 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 583 KiB and 293 ms of main-thread time.

Polyfills for old browsers add 69 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.3 s. Good is under 3.8 s.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.235 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 157 requests on a phone: scripts 917 KiB (55), other files 681 KiB (83) and images 524 KiB (6). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 elements use ARIA attributes their role does not allow, which confuses screen readers.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Your meta description is 294 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("/search?q={search_term_string}")”.

2 links have no real href, so search engines can't follow them.

The homepage links to 55 pages on squadra.com and 7 external pages.

Your homepage links to /collections/mens-pro-issue, /collections/mens-recon-gravel-gear, /collections/womens-pro-issue, /collections/womens-recon-gravel-gear, /collections/accessories and /collections/lifestyle and 1 other, which answer with an error. Visitors hit a dead end and search engines drop them.

/collections/all-custom, /collections/mens-custom, /collections/womens-custom, /pages/design-gallery, /pages/contact-us and /pages/faq and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

/pages/contact-us has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 193 words of visible text; thin pages give Google and first-time buyers little to go on.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.