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squaredle.app website review

Visit site (opens in a new tab)Reviewed 11 October 202635 issues · 79 checks

This review found 35 issues worth fixing on squaredle.app, 11 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.8 s2.9 sApr 18Oct 33.7 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20263.0 s
Apr 25, 20263.0 s
May 2, 20263.2 s
May 9, 20263.3 s
May 16, 20263.4 s
May 23, 20263.5 s
May 30, 20263.5 s
Jun 6, 20263.6 s
Jun 13, 20263.6 s
Jun 20, 20263.7 s
Jun 27, 20263.6 s
Jul 4, 20263.6 s
Jul 11, 20263.6 s
Jul 18, 20263.6 s
Jul 25, 20263.7 s
Aug 1, 20263.6 s
Aug 8, 20263.6 s
Aug 15, 20263.7 s
Aug 22, 20263.7 s
Aug 29, 20263.7 s
Sep 5, 20263.7 s
Sep 12, 20263.6 s
Sep 19, 20263.6 s
Sep 26, 20263.7 s
Oct 3, 20263.7 s
Real-visitor tap response (INP)75th percentile, phones
294 ms277 msApr 18Oct 3288 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026287 ms
Apr 25, 2026287 ms
May 2, 2026286 ms
May 9, 2026285 ms
May 16, 2026284 ms
May 23, 2026284 ms
May 30, 2026284 ms
Jun 6, 2026285 ms
Jun 13, 2026285 ms
Jun 20, 2026286 ms
Jun 27, 2026286 ms
Jul 4, 2026286 ms
Jul 11, 2026287 ms
Jul 18, 2026287 ms
Jul 25, 2026285 ms
Aug 1, 2026282 ms
Aug 8, 2026279 ms
Aug 15, 2026279 ms
Aug 22, 2026279 ms
Aug 29, 2026280 ms
Sep 5, 2026284 ms
Sep 12, 2026287 ms
Sep 19, 2026291 ms
Sep 26, 2026292 ms
Oct 3, 2026288 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of squaredle.app (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. squaredle.app at 0.4 s0.4 s
  2. squaredle.app at 0.8 s0.8 s
  3. squaredle.app at 1.1 s1.1 s
  4. squaredle.app at 1.5 s1.5 s
  5. squaredle.app at 1.9 s1.9 s
  6. squaredle.app at 2.3 s2.3 s
  7. squaredle.app at 2.6 s2.6 s
  8. squaredle.app at 3.0 s3.0 s

Speed

6 to fix57
  • Reduce unused JavaScript

    1.5 s · 278 KiB

    About 278 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 207 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (207 KiB).

  • Render-blocking requests

    1.2 s

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.2 s.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57 (desktop: 92). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 485 ms

    485 ms

    Google Tag Manager costs a phone 485 ms of main-thread work and 510 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,039 HTML elements

    The page has 2,039 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and Google Analytics), adding 514 KiB and 485 ms of main-thread time.

  • Minify JavaScript

    150 ms · 18 KiB

    18 KiB could be saved by minifying JavaScript.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 92 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 615 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.5 s

    8.5 s

    Your largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Hi! Swipe through the letters PLAY.”.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 8.5 s

    8.5 s

    The page becomes fully interactive after 8.5 s. Good is under 3.8 s.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 281 ms

    281 ms

    Real visitors wait 281 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 379 ms

    379 ms

    Scripts block taps and scrolling for 379 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.2 s

    4.2 s

    Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 287 ms to 288 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 579 ms

    579 ms

    Real visitors wait 579 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • 1 image in older formats

    1 image (180 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.3 g of CO₂ per visit

    0.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 37.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.1 MB in 29 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 29 requests on a phone: scripts 681 KiB (5), images 201 KiB (8) and fonts 175 KiB (2). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8489
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 17 images without alt text

    17 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 18 form fields without a label

    18 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 27 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 30 WCAG 2.2 A/AA and best-practice rules on the phone render: 27 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9177
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://squaredle.app/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 14 internal links, 55 external

    The homepage links to 14 pages on squaredle.app and 55 external pages.

4 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Squaredle is a daily word building game. Swipe letters in the grid to test your vocabulary every day and rise to the to…”.

  • Title: 36 characters

    Your title is a healthy 36 characters: “Squaredle | Daily Word Search Puzzle”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

3 to fix83
  • 1 linked page hidden from search

    /beta-faqs.html is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 4 pages without a meta description

    /faqs.html, /terms, /privacy and /beta-faqs.html have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /beta-faqs.html has no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 internal pages checked

    We fetched 5 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 5 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    7 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 17 words

    The homepage has only about 17 words of visible text; thin pages give Google and first-time buyers little to go on.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 19 calls to action

    The homepage has 19 calls to action, for example “Register/Sign in”, “Subscribe now” and “Sign up”.

  • 11 short forms

    11 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at squaredle.app, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 35 issues on squaredle.app, including 15 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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