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square-enix.com website review

Visit site (opens in a new tab)Reviewed 30 October 202626 issues · 57 checks

This review found 26 issues worth fixing on square-enix.com, 5 of them high impact, across 57 checks. The most urgent: no call to action on the first screen. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.3 sMay 9Oct 243.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.6 s
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.9 s
Jun 6, 20263.0 s
Jun 13, 20263.0 s
Jun 20, 20263.0 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.3 s
Aug 1, 20263.6 s
Aug 8, 20263.7 s
Aug 15, 20263.6 s
Aug 22, 20263.6 s
Aug 29, 20263.2 s
Sep 5, 20262.5 s
Sep 12, 20262.7 s
Sep 19, 20263.1 s
Sep 26, 20263.2 s
Oct 3, 20263.7 s
Oct 10, 20263.7 s
Oct 17, 20263.4 s
Oct 24, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
164 ms96 msMay 9Oct 24148 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026107 ms
May 16, 2026104 ms
May 23, 2026109 ms
May 30, 2026110 ms
Jun 6, 2026110 ms
Jun 13, 2026127 ms
Jun 20, 2026129 ms
Jun 27, 2026132 ms
Jul 4, 2026138 ms
Jul 11, 2026144 ms
Jul 18, 2026145 ms
Jul 25, 2026142 ms
Aug 1, 2026140 ms
Aug 8, 2026134 ms
Aug 15, 2026131 ms
Aug 22, 2026130 ms
Aug 29, 2026130 ms
Sep 5, 2026137 ms
Sep 12, 2026143 ms
Sep 19, 2026148 ms
Sep 26, 2026150 ms
Oct 3, 2026155 ms
Oct 10, 2026156 ms
Oct 17, 2026149 ms
Oct 24, 2026148 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of square-enix.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. square-enix.com at 0.4 s0.4 s
  2. square-enix.com at 0.8 s0.8 s
  3. square-enix.com at 1.1 s1.1 s
  4. square-enix.com at 1.5 s1.5 s
  5. square-enix.com at 1.9 s1.9 s
  6. square-enix.com at 2.3 s2.3 s
  7. square-enix.com at 2.6 s2.6 s
  8. square-enix.com at 3.0 s3.0 s

Speed

3 to fix100
  • Render-blocking requests

    450 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Use efficient cache lifetimes

    300 ms · 70 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (70 KiB).

  • Improve image delivery

    300 ms · 30 KiB

    4 images could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Mobile performance score: 100

    100/100

    Your mobile performance score is 100. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.1 s

    A phone's processor spends 0.1 s on main-thread work while loading, 4 ms of it running JavaScript. That is comfortably low.

Core Web Vitals

3 to fix100
  • Tap response (INP) got 41% slower for real visitors

    +41%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 107 ms to 148 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

12 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 62 ms

    62 ms

    Real visitors wait 62 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 640 ms

    640 ms

    Real visitors wait 640 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 2.4 s

    2.4 s

    Visually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Largest Contentful Paint: 1.5 s

    1.5 s

    Your largest element renders in 1.5 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image “SQUARE ENIX GLOBAL”.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

  • Time to Interactive: 1.5 s

    1.5 s

    The page is fully interactive after 1.5 s.

Images and page weight

100
  • About 0.02 g of CO₂ per visit

    0.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.02 g of CO₂e: 2.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 72 KiB in 16 requests

    72 KiB

    Your homepage downloads 72 KiB in 16 requests on a phone: images 58 KiB (11), stylesheets 12 KiB (4) and HTML 2 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9693
  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 18 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 21 WCAG 2.2 A/AA and best-practice rules on the phone render: 18 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

10 to fixGoogle 9150
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (18 characters)

    Your title is only 18 characters: “SQUARE ENIX GLOBAL”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.square-enix.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at square-enix.com/robots.txt, the first file search crawlers ask for.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

1 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    14 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix25
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 80 words

    The homepage has only about 80 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at square-enix.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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