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sselectricalsupply.com website review

Visit site (opens in a new tab)Reviewed 9 November 202629 issues · 75 checks

This review found 29 issues worth fixing on sselectricalsupply.com, 9 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.6 sMay 16Oct 312.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.1 s
May 23, 20263.1 s
May 30, 20263.1 s
Jun 6, 20263.0 s
Jun 13, 20263.0 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Oct 24, 20262.7 s
Oct 31, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
108 ms91 msMay 16Oct 31104 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202693 ms
May 23, 202693 ms
May 30, 202695 ms
Jun 6, 202696 ms
Jun 13, 202695 ms
Jun 20, 202697 ms
Jun 27, 202697 ms
Jul 4, 202696 ms
Jul 11, 202697 ms
Jul 18, 202698 ms
Jul 25, 202698 ms
Aug 1, 2026103 ms
Aug 8, 2026105 ms
Aug 15, 2026106 ms
Aug 22, 2026104 ms
Aug 29, 2026104 ms
Sep 5, 2026103 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026106 ms
Oct 3, 2026106 ms
Oct 10, 2026104 ms
Oct 17, 2026105 ms
Oct 24, 2026103 ms
Oct 31, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sselectricalsupply.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sselectricalsupply.com at 1.0 s1.0 s
  2. sselectricalsupply.com at 1.9 s1.9 s
  3. sselectricalsupply.com at 2.9 s2.9 s
  4. sselectricalsupply.com at 3.9 s3.9 s
  5. sselectricalsupply.com at 4.9 s4.9 s
  6. sselectricalsupply.com at 5.8 s5.8 s
  7. sselectricalsupply.com at 6.8 s6.8 s
  8. sselectricalsupply.com at 7.8 s7.8 s

Speed

8 to fix57
  • Reduce unused JavaScript

    5.2 s · 727 KiB

    About 727 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.2 s faster on a phone.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Clarity and others), adding 1.9 MB and 1.1 s of main-thread time.

  • Use efficient cache lifetimes

    800 ms · 229 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (229 KiB).

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 373 ms

    373 ms

    Google Tag Manager costs a phone 373 ms of main-thread work and 716 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 261 ms

    261 ms

    Shopify costs a phone 261 ms of main-thread work and 746 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,707 HTML elements

    The page has 2,707 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 235 ms. During a long task the page ignores taps.

  • Improve image delivery

    50 ms · 181 KiB

    7 images could be 181 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    100 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 19.4 s

    19.4 s

    Your largest element takes 19.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Buy My Breakers”.

  • Time to Interactive: 20.3 s

    20.3 s

    The page becomes fully interactive after 20.3 s. Good is under 3.8 s.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 301 ms

    301 ms

    Scripts block taps and scrolling for 301 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 93 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 134 ms

    134 ms

    Real visitors wait 134 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 594 ms

    594 ms

    Real visitors wait 594 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.1 MB in 369 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 369 requests on a phone: scripts 1.8 MB (124), other files 1.5 MB (203) and images 577 KiB (23). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8987
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 96 images in the HTML carry an alt attribute.

  • 21 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 24 WCAG 2.2 A/AA and best-practice rules on the phone render: 21 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • Meta description is long (253 characters)

    Your meta description is 253 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • One H1 headline

    Your <h1> is empty.

  • 258 internal links, 5 external

    The homepage links to 258 pages on sselectricalsupply.com and 5 external pages.

6 checks passed
  • Title: 51 characters

    Your title is a healthy 51 characters: “Electrical Breakers & Parts | S&S Electrical Supply”.

  • Canonical URL set

    The canonical URL is https://www.sselectricalsupply.com/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sselectricalsupply.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.sselectricalsupply.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

1 to fixGoogle 9692
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'parentNode')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix80
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 83 words

    The homepage has only about 83 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

7 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop All Products”, “Buy My Breakers” and “Shop Now For Your Replacement cover”.

  • 7 short forms

    7 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 91 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sselectricalsupply.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

X Shield Store Guard · Inbox · Judge Me Reviews · Supercart · hubapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on sselectricalsupply.com, including 14 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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