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staffbase.com website review

Visit site (opens in a new tab)Reviewed 1 November 202622 issues · 97 checks

This review found 22 issues worth fixing on staffbase.com, 6 of them high impact, across 97 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.1 sMay 9Oct 242.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.6 s
May 16, 20262.6 s
May 23, 20262.3 s
May 30, 20262.2 s
Jun 6, 20262.3 s
Jun 13, 20262.4 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.7 s
Jul 18, 20262.8 s
Jul 25, 20262.9 s
Aug 1, 20263.0 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.7 s
Sep 5, 20262.7 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
183 ms137 msMay 9Oct 24178 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026156 ms
May 16, 2026154 ms
May 23, 2026143 ms
May 30, 2026142 ms
Jun 6, 2026151 ms
Jun 13, 2026162 ms
Jun 20, 2026162 ms
Jun 27, 2026162 ms
Jul 4, 2026154 ms
Jul 11, 2026156 ms
Jul 18, 2026163 ms
Jul 25, 2026165 ms
Aug 1, 2026174 ms
Aug 8, 2026163 ms
Aug 15, 2026157 ms
Aug 22, 2026161 ms
Aug 29, 2026162 ms
Sep 5, 2026170 ms
Sep 12, 2026164 ms
Sep 19, 2026161 ms
Sep 26, 2026161 ms
Oct 3, 2026160 ms
Oct 10, 2026170 ms
Oct 17, 2026173 ms
Oct 24, 2026178 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of staffbase.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. staffbase.com at 0.4 s0.4 s
  2. staffbase.com at 0.8 s0.8 s
  3. staffbase.com at 1.1 s1.1 s
  4. staffbase.com at 1.5 s1.5 s
  5. staffbase.com at 1.9 s1.9 s
  6. staffbase.com at 2.3 s2.3 s
  7. staffbase.com at 2.6 s2.6 s
  8. staffbase.com at 3.0 s3.0 s

staffbase.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix92
  • Render-blocking requests

    1.2 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Use efficient cache lifetimes

    450 ms · 332 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (332 KiB).

  • Reduce unused JavaScript

    150 ms · 503 KiB

    About 503 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,848 HTML elements

    The page has 1,848 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Convert Insights and Google Tag Manager and others), adding 546 KiB and 280 ms of main-thread time.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 150 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Mobile performance score: 92

    92/100

    Your mobile performance score is 92. That is in Google's “good” band (90 and up).

  • Server response: 210 ms

    210 ms

    Your server sent the HTML in 210 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 15.1 s

    15.1 s

    The page becomes fully interactive after 15.1 s. Good is under 3.8 s.

  • Real-user TTFB: 856 ms

    856 ms

    Real visitors wait 856 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 236 ms

    236 ms

    Scripts block taps and scrolling for 236 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 156 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 173 ms

    173 ms

    Real visitors wait 173 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 3.3 s

    3.3 s

    Visually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.

  • Largest Contentful Paint: 2.2 s

    2.2 s

    Your largest element renders in 2.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Finally, one platform to reach every employee. Wherever the…”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.1 MB in 135 requests

    6.1 MB

    Your homepage downloads 6.1 MB in 135 requests on a phone: media 4.1 MB (1), scripts 1.4 MB (69) and images 447 KiB (33). Under 2 MB keeps phones on slow connections fast.

  • About 1.7 g of CO₂ per visit

    1.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.74 g of CO₂e: 208.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9195
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 68 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (174 characters)

    Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 175 internal links, 14 external

    The homepage links to 175 pages on staffbase.com and 14 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Finally, one platform to reach every employee. Wherever they work.”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Staffbase | AI-native Intranet and Employee Experience Platform”.

  • Canonical URL set

    The canonical URL is https://staffbase.com/.

  • Structured data in place

    Structured data found: FAQPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://staffbase.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,114 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8876
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25076167&tm=gtm002&Ver=2&mid=a0b84dd9-204d-4429-9d10-0d35ea7ffa1c&bo=3&sid=9a8a5a70d5d411f1a783d9a98ec6beb5&vid=9a8a6750d5d411f186be2585d0dd4bd1&vids=1&msclkid=N&pi=91.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    20 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://support.staffbase.com/.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (staffbase.com).

  • Valid certificate (88 days left)

    The certificate from Let's Encrypt · YE1 verifies for staffbase.com and is valid for another 88 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://staffbase.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors.

Domain and trust

  • DNSSEC is off

    staffbase.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 23 years old

    23 years

    staffbase.com was registered in Aug 2003 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog, amazon.com, cloudflare.com and digicert.com to issue certificates for staffbase.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Aug 2027

    staffbase.com is registered until Aug 2027.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 1,649 words of copy

    The homepage carries about 1,649 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Pricing” and “Book a tailored demo”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Contact us”, “Pricing” and “Book a tailored demo”.

  • Social proof on the page

    Social proof on the homepage: 4 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf0.staffbase.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

  • The footer still says © 2015.

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
AWS

Hiring

Hiring
26 open roles
Teams
Engineering (5), Implementation Consulting (5), Account Executives (3), Speculative Applications for Go-To-Market roles (3)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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