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starburst.io website review

Visit site (opens in a new tab)Reviewed 29 October 202632 issues · 96 checks

This review found 32 issues worth fixing on starburst.io, 10 of them high impact, across 96 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.6 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
402 ms118 msMay 9Oct 24151 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026306 ms
May 16, 2026329 ms
May 23, 2026344 ms
May 30, 2026338 ms
Jun 6, 2026332 ms
Jun 13, 2026357 ms
Jun 20, 2026361 ms
Jun 27, 2026367 ms
Jul 4, 2026369 ms
Jul 11, 2026356 ms
Jul 18, 2026347 ms
Jul 25, 2026326 ms
Aug 1, 2026295 ms
Aug 8, 2026272 ms
Aug 15, 2026262 ms
Aug 22, 2026300 ms
Aug 29, 2026296 ms
Sep 5, 2026287 ms
Sep 12, 2026262 ms
Sep 19, 2026206 ms
Sep 26, 2026176 ms
Oct 3, 2026170 ms
Oct 10, 2026163 ms
Oct 17, 2026155 ms
Oct 24, 2026151 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix33
  • Reduce unused JavaScript

    1.9 s · 436 KiB

    About 436 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vercel.app, Google Tag Manager and osano.com and others), adding 1.8 MB and 2.0 s of main-thread time.

  • Render-blocking requests

    900 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • vercel.app adds 678 ms

    678 ms

    vercel.app costs a phone 678 ms of main-thread work and 875 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 617 ms

    617 ms

    Google Tag Manager costs a phone 617 ms of main-thread work and 701 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    400 ms · 231 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (231 KiB).

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 582 ms. During a long task the page ignores taps.

  • Improve image delivery

    326 KiB

    1 image could be 326 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2,985 HTML elements

    The page has 2,985 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 13.4 s

    13.4 s

    Your largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.6 s

    15.6 s

    The page becomes fully interactive after 15.6 s. Good is under 3.8 s.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • 44 images without width and height

    44 images have no width and height attributes, so the layout jumps as each one loads.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 166 ms

    166 ms

    Real visitors wait 166 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 584 ms

    584 ms

    Real visitors wait 584 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 52% faster for real visitors

    -52%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 306 ms to 151 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.082

    0.082

    The layout barely moves while loading (CLS 0.082, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.0 MB in 142 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 142 requests on a phone: scripts 1.4 MB (49), images 387 KiB (31) and other files 123 KiB (54). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.6 g of CO₂ per visit

    0.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8894
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8590
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No XML sitemap

    No XML sitemap at https://www.starburst.io/sitemap_index.xml, so Google discovers your pages only by following links.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 52 internal links, 13 external

    The homepage links to 52 pages on starburst.io and 13 external pages.

6 checks passed
  • Meta description: 107 characters

    Your meta description is 107 characters: “Query across sources with data federation, Trino, and Apache Iceberg, while limiting the need to copy data.”.

  • One H1 headline

    Your main headline reads: “Stop moving data.Start using it.”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Enterprise Intelligence Platform | Starburst”.

  • Canonical URL set

    The canonical URL is https://www.starburst.io/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,057 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    /free-trial has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /contact and /free-trial have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    12 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (starburst.io).

  • Valid certificate (84 days left)

    The certificate from Let's Encrypt · YR2 verifies for starburst.io and is valid for another 84 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://starburst.io redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (32 internal, 13 external) answered without errors.

Domain and trust

1 checks passed
  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, sectigo.com and globalsign.com to issue certificates for starburst.io, so a mis-issued certificate from anyone else is refused.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 1,092 words of copy

    The homepage carries about 1,092 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Start Free →”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Pricing”, “Talk to an Expert” and “Start Free”.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks, 1 customer or partner logo and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be starburst.io is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx include:spf.autopilothq.com include:_spf.google.com include:sendgrid.net include:mailgun.org ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

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This review found 32 issues on starburst.io, including 17 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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