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stagprovisions.com website review

Visit site (opens in a new tab)Reviewed 4 November 202643 issues · 96 checks

This review found 43 issues worth fixing on stagprovisions.com, 15 of them high impact, across 96 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.9 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.2 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.0 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.3 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.2 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
176 ms134 msMay 16Oct 31161 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026149 ms
May 23, 2026141 ms
May 30, 2026141 ms
Jun 6, 2026141 ms
Jun 13, 2026145 ms
Jun 20, 2026151 ms
Jun 27, 2026155 ms
Jul 4, 2026146 ms
Jul 11, 2026141 ms
Jul 18, 2026141 ms
Jul 25, 2026140 ms
Aug 1, 2026145 ms
Aug 8, 2026145 ms
Aug 15, 2026153 ms
Aug 22, 2026149 ms
Aug 29, 2026146 ms
Sep 5, 2026142 ms
Sep 12, 2026139 ms
Sep 19, 2026145 ms
Sep 26, 2026147 ms
Oct 3, 2026158 ms
Oct 10, 2026163 ms
Oct 17, 2026170 ms
Oct 24, 2026171 ms
Oct 31, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stagprovisions.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stagprovisions.com at 1.3 s1.3 s
  2. stagprovisions.com at 2.5 s2.5 s
  3. stagprovisions.com at 3.8 s3.8 s
  4. stagprovisions.com at 5.1 s5.1 s
  5. stagprovisions.com at 6.4 s6.4 s
  6. stagprovisions.com at 7.6 s7.6 s
  7. stagprovisions.com at 8.9 s8.9 s
  8. stagprovisions.com at 10.2 s10.2 s

Speed

15 to fix43
  • Render-blocking requests

    1.6 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Main-thread work: 15.3 s

    A phone's processor spends 15.3 s on main-thread work while loading, 7.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,783 HTML elements

    The page has 3,783 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    500 ms · 4.2 MB

    34 images could be 4.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, Osano CMP and JSDelivr CDN and others), adding 2.0 MB and 2.7 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 763 KiB

    About 763 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    900 ms · 112 KiB

    About 112 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Signyfyd adds 976 ms

    976 ms

    Signyfyd costs a phone 976 ms of main-thread work and 260 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 623 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    463 KiB

    36 files are served with short cache lifetimes, so returning visitors download them again (463 KiB).

  • Osano CMP adds 352 ms

    352 ms

    Osano CMP costs a phone 352 ms of main-thread work and 61 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • JSDelivr CDN adds 317 ms

    317 ms

    JSDelivr CDN costs a phone 317 ms of main-thread work and 53 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 287 ms

    287 ms

    Shopify costs a phone 287 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 301 ms

    301 ms

    Clarity costs a phone 301 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Duplicated JavaScript

    150 KiB

    150 KiB JavaScript is shipped twice across bundles.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    66 KiB

    Polyfills for old browsers add 66 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    44 KiB

    44 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 14.6 s

    14.6 s

    Your largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 17.9 s

    17.9 s

    Visually, the page fills in at 17.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 36.9 s

    36.9 s

    The page becomes fully interactive after 36.9 s. Good is under 3.8 s.

  • Total Blocking Time: 684 ms

    684 ms

    Scripts block taps and scrolling for 684 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 149 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 413 ms

    413 ms

    Real visitors wait 413 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.027

    0.027

    The layout barely moves while loading (CLS 0.027, good is under 0.1).

Images and page weight

6 to fix29
  • Page weight: 11.7 MB in 619 requests

    11.7 MB

    Your homepage downloads 11.7 MB in 619 requests on a phone: images 7.1 MB (85), scripts 2.5 MB (151) and other files 1.6 MB (346). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    RGT_Desktop_4caa15be-6008-4228-9c43-b469e0a61cf1_1.webp weighs 808 KiB. On a phone connection a single image that size takes seconds.

  • 12 images in older formats

    12 images (2.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    Ruddick_Matt_Mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images far larger than shown

    186 KiB

    2 images are downloaded at several times the size a phone draws them, for example RGT_Mobile_4c62fb99-3860-4844-a5e1-02a129e6fd53_1.webp at 1,187 px wide, shown at 390 px. Resized copies would save about 186 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (439 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 3.3 g of CO₂ per visit

    3.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.33 g of CO₂e: 399.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8190
  • 30 buttons without a name

    30 buttons have no accessible name, so screen readers announce just “button”.

  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (80 elements)

    All page content should be contained by landmarks: 80 elements on the page fail this check, rated moderate by axe-core.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8587
  • Title is long (82 characters)

    Your title is 82 characters, so Google will cut it off around 60: “Contemporary Men's Clothing With Classic Roots. Always In Style. – STAG Provisions”.

  • Structured data has 1 problem

    Structured data found (LocalBusiness, Organization and WebSite) but with 1 problem, for example “WebSite: url is not an absolute URL ("stagprovisions.com")”.

  • 10 links crawlers can't follow

    10 links have no real href, so search engines can't follow them.

  • 374 internal links, 5 external

    The homepage links to 374 pages on stagprovisions.com and 5 external pages.

6 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Named a "Top 10 Men's Store In America" by GQ & Esquire Magazines, STAG specializes in contemporary clothing with class…”.

  • One H1 headline

    Your main headline reads: “FALL'S TAKEN HOLD”.

  • Canonical URL set

    The canonical URL is https://stagprovisions.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://stagprovisions.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://stagprovisions.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,305 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix75
  • 2 linked pages are broken

    Your homepage links to https://stagprovisions.com/collections/bottoms and https://stagprovisions.com/collections/sale, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 1 page slow to respond

    https://stagprovisions.com/products/whiting-overshirt-pike-check-orange-multi took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 138 found) and read each the way a search engine does.

6 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 37 small tap targets

    37 of 182 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “AOS is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: “75+ Brands”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 690 words of copy

    The homepage carries about 690 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All Brands” and “Contact”.

  • 28 calls to action

    The homepage has 28 calls to action, for example “SHOP RRL”, “Shop All 75+ Brands” and “Shop All-Time Bestsellers”.

  • 75 short forms

    75 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stagprovisions.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Hosting
Shopify

Company

Headquarters
Austin

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 43 issues on stagprovisions.com, including 21 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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