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staheekum.com website review

Visit site (opens in a new tab)Reviewed 11 November 202628 issues · 76 checks

This review found 28 issues worth fixing on staheekum.com, 8 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.2 sMay 30Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.5 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.3 s
Oct 31, 20261.4 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
124 ms96 msJun 27Nov 7103 ms
Show as table
DateReal-visitor tap response (INP)
Jun 27, 202699 ms
Jul 4, 2026104 ms
Jul 11, 2026104 ms
Sep 5, 2026116 ms
Sep 12, 2026111 ms
Sep 19, 2026121 ms
Oct 3, 2026113 ms
Oct 10, 2026120 ms
Oct 17, 2026112 ms
Oct 24, 2026106 ms
Oct 31, 2026102 ms
Nov 7, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of staheekum.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. staheekum.com at 0.7 s0.7 s
  2. staheekum.com at 1.4 s1.4 s
  3. staheekum.com at 2.2 s2.2 s
  4. staheekum.com at 2.9 s2.9 s
  5. staheekum.com at 3.6 s3.6 s
  6. staheekum.com at 4.3 s4.3 s
  7. staheekum.com at 5.0 s5.0 s
  8. staheekum.com at 5.8 s5.8 s

Speed

12 to fix40
  • Reduce unused JavaScript

    2.1 s · 552 KiB

    About 552 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 458 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (458 KiB).

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.0 s

    A phone's processor spends 8.0 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Yotpo, Hotjar and Shopify and others), adding 1.7 MB and 2.5 s of main-thread time.

  • Yotpo adds 689 ms

    689 ms

    Yotpo costs a phone 689 ms of main-thread work and 591 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hotjar adds 684 ms

    684 ms

    Hotjar costs a phone 684 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 303 KiB

    5 images could be 303 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 450 ms

    450 ms

    Shopify costs a phone 450 ms of main-thread work and 439 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 389 ms

    389 ms

    Google Tag Manager costs a phone 389 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 108 KiB

    About 108 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 272 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    150 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 13.5 s

    13.5 s

    Your largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “two ladies in front of a fire in a big cozy lodge”.

  • Time to Interactive: 19.4 s

    19.4 s

    The page becomes fully interactive after 19.4 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 99 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 103 ms

    103 ms

    Real visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 27% faster for real visitors

    -27%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 4.0 MB in 380 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 380 requests on a phone: scripts 1.6 MB (165), other files 969 KiB (171) and images 762 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Stamp-135-Years-Black.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.1 g of CO₂ per visit

    1.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 28 internal links, 2 external

    The homepage links to 28 pages on staheekum.com and 2 external pages.

7 checks passed
  • Meta description: 116 characters

    Your meta description is 116 characters: “Staheekum delivers practical, comfortable footwear that thrives in every area of everyday life for the whole family.”.

  • One H1 headline

    Your main headline reads: “Staheekum”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Staheekum | Comfortable Footwear for Men and Women”.

  • Canonical URL set

    The canonical URL is https://www.staheekum.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.staheekum.com/sitemap.xml.

AI search readiness

2 to fix75
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Some text only appears after JavaScript runs

    44%

    The HTML your server sends has 251 of the 569 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.staheekum.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 5 pages without a meta description

    https://www.staheekum.com/pages/our-story, https://www.staheekum.com/blogs/take-five-with-staheekum, https://www.staheekum.com/pages/contact-us, https://www.staheekum.com/policies/terms-of-service and https://www.staheekum.com/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    https://www.staheekum.com/blogs/take-five-with-staheekum has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    15 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 569 words of copy

    The homepage carries about 569 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop Now”, “Shop men” and “Shop Women”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at staheekum.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Powerful Form Builder · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Yotpo Product Reviews · verifypass.com · nfcube.com · goaffpro.com · automizely.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on staheekum.com, including 17 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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