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stallplus.de website review
Visit site (opens in a new tab)Reviewed 6 November 202636 issues · 88 checks
This review found 36 issues worth fixing on stallplus.de, 7 of them high impact, across 88 checks. The most urgent: page weight: 4.7 MB in 393 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,584 of 93,873 reviewed websitesbeats 93%
- #2,404 of 50,249 online storesbeats 93%
- #2,328 of 45,392 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 90 ms |
| May 23, 2026 | 90 ms |
| May 30, 2026 | 87 ms |
| Jun 6, 2026 | 86 ms |
| Jun 13, 2026 | 91 ms |
| Jun 20, 2026 | 92 ms |
| Jun 27, 2026 | 110 ms |
| Jul 4, 2026 | 114 ms |
| Jul 11, 2026 | 117 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 105 ms |
| Aug 8, 2026 | 102 ms |
| Aug 15, 2026 | 106 ms |
| Aug 22, 2026 | 99 ms |
| Aug 29, 2026 | 101 ms |
| Oct 3, 2026 | 94 ms |
| Oct 10, 2026 | 93 ms |
| Oct 17, 2026 | 94 ms |
| Oct 24, 2026 | 93 ms |
| Oct 31, 2026 | 95 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
300 ms · 869 KiB18 images could be 869 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 82
82/100Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, PayPal and adcell.com and others), adding 1.5 MB and 847 ms of main-thread time.
Shopify adds 551 ms
551 msShopify costs a phone 551 ms of main-thread work and 967 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
466 KiBAbout 466 KiB of JavaScript is downloaded but never used on this page.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
299 KiB14 files are served with short cache lifetimes, so returning visitors download them again (299 KiB).
PayPal adds 207 ms
207 msPayPal costs a phone 207 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,350 HTML elements
The page has 2,350 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.
Legacy JavaScript
59 KiBPolyfills for old browsers add 59 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
58 KiB58 KiB JavaScript is shipped twice across bundles.
Reduce unused CSS
25 KiBAbout 25 KiB of CSS is downloaded but never applied on this page.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 16.9 s
16.9 sThe page becomes fully interactive after 16.9 s. Good is under 3.8 s.
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 90 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 78 ms
78 msReal visitors wait 78 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 536 ms
536 msReal visitors wait 536 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.013
0.013The layout barely moves while loading (CLS 0.013, good is under 0.1).
Total Blocking Time: 25 ms
25 msScripts block the page for only 25 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.7 MB in 393 requests
4.7 MBYour homepage downloads 4.7 MB in 393 requests on a phone: images 1.8 MB (39), scripts 1.3 MB (158) and other files 864 KiB (143). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
1000047137_Produktverschonerer_-Photoroom.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
47 KiB1 image is downloaded at several times the size a phone draws it, for example 20260629_103054.jpg at 326 px wide, shown at 60 px. Resized copies would save about 47 KiB.
1 image below the first screen load straight away
1 image further down the page (28 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.3 g of CO₂ per visit
1.33 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (5 elements)
Links must have discernible text: 5 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h6, h2 → h5 and h3 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 98 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (247 characters)
Your meta description is 247 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
224 internal links, 3 external
The homepage links to 224 pages on stallplus.de and 3 external pages.
6 checks passed
Title: 49 characters
Your title is a healthy 49 characters: “Willkommen bei Stallplus – stallplus-hobbyfarming”.
Canonical URL set
The canonical URL is https://stallplus.de/.
Structured data in place
Structured data found: Product.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://stallplus.de/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,320 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://stallplus.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://stallplus.de/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://stallplus.de/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://stallplus.de/customer_authentication/redirect and https://stallplus.de/collections/mobile-huhnerstalle-bis-18-huhner have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://stallplus.de/collections/huhnerstall-fur-8-huhner/H%C3%BChnerst%C3%A4lle-f%C3%BCr-8-H%C3%BChner and https://stallplus.de/collections/huhnerstall-fur-8-huhner-2-radig/H%C3%BChnerstall-f%C3%BCr-8-H%C3%BChner-2r%C3%A4dig use the same meta description. A description written for each page earns more clicks.
10 links to non-canonical URLs
Your homepage links to 10 pages by a URL that isn't their canonical one, for example https://stallplus.de/collections/huhnerstall-fur-6-huhner/H%C3%BChnerst%C3%A4lle-6-H%C3%BChner, whose canonical is https://stallplus.de/collections/huhnerstall-fur-6-huhner. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
14 pages without an H1
https://stallplus.de/customer_authentication/redirect, https://stallplus.de/collections/mobile-huhnerstalle-bis-18-huhner, https://stallplus.de/collections/huhnerstall-fur-6-huhner/H%C3%BChnerst%C3%A4lle-6-H%C3%BChner, https://stallplus.de/collections/huhnerstall-fur-6-huhner-mit-4-fusse/H%C3%BChnerstall-f%C3%BCr-6-H%C3%BChner-mit-4-F%C3%BC%C3%9Fe, https://stallplus.de/collections/huhnerstall-fur-6-huhner-mit-2-rader/H%C3%BChnerstall-f%C3%BCr-6-H%C3%BChner-mit-2-R%C3%A4der and https://stallplus.de/collections/huhnerstall-fur-6-huhner-mit-4-rader/H%C3%BChnerstall-f%C3%BCr-6-H%C3%BChner-mit-4-R%C3%A4der and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
9 pages slow to respond
https://stallplus.de/collections/huhnerstall-fur-6-huhner-mit-2-rader/H%C3%BChnerstall-f%C3%BCr-6-H%C3%BChner-mit-2-R%C3%A4der, https://stallplus.de/collections/huhnerstall-fur-6-huhner-mit-4-rader/H%C3%BChnerstall-f%C3%BCr-6-H%C3%BChner-mit-4-R%C3%A4der, https://stallplus.de/collections/huhnerstall-fur-8-huhner/H%C3%BChnerst%C3%A4lle-f%C3%BCr-8-H%C3%BChner, https://stallplus.de/collections/huhnerstalle-fur-bis-zu-8-huhner-mit-4-fusse/8-H%C3%BChner-mit-4-F%C3%BC%C3%9Fe, https://stallplus.de/collections/huhnerstall-fur-8-huhner-2-radig/H%C3%BChnerstall-f%C3%BCr-8-H%C3%BChner-2r%C3%A4dig and https://stallplus.de/collections/huhnerstall-fur-8-huhner-4-rader/H%C3%BChnerstall-f%C3%BCr-8-H%C3%BChner-mit-4-R%C3%A4der-Allrad and 3 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
44 of 47 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 13 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 926 words of copy
The homepage carries about 926 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Shop”.
11 short forms
11 short forms (2 fields at most) are right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stallplus.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · Adcell Tracking Remarketing · Sami Wholesale · Aris Product Options · Judge Me Reviews · Restockrocket
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on stallplus.de, including 13 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.