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starlink.com website review
Visit site (opens in a new tab)Reviewed 11 October 202637 issues · 72 checks
This review found 37 issues worth fixing on starlink.com, 18 of them high impact, across 72 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 5.0 s |
| Apr 25, 2026 | 4.9 s |
| May 2, 2026 | 4.7 s |
| May 9, 2026 | 4.6 s |
| May 16, 2026 | 4.6 s |
| May 23, 2026 | 4.6 s |
| May 30, 2026 | 4.6 s |
| Jun 6, 2026 | 4.5 s |
| Jun 13, 2026 | 4.4 s |
| Jun 20, 2026 | 4.4 s |
| Jun 27, 2026 | 4.4 s |
| Jul 4, 2026 | 4.5 s |
| Jul 11, 2026 | 4.6 s |
| Jul 18, 2026 | 4.7 s |
| Jul 25, 2026 | 4.7 s |
| Aug 1, 2026 | 4.8 s |
| Aug 8, 2026 | 4.8 s |
| Aug 15, 2026 | 4.8 s |
| Aug 22, 2026 | 4.8 s |
| Aug 29, 2026 | 4.8 s |
| Sep 5, 2026 | 4.9 s |
| Sep 12, 2026 | 4.9 s |
| Sep 19, 2026 | 4.9 s |
| Sep 26, 2026 | 5.0 s |
| Oct 3, 2026 | 5.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 291 ms |
| Apr 25, 2026 | 284 ms |
| May 2, 2026 | 279 ms |
| May 9, 2026 | 275 ms |
| May 16, 2026 | 276 ms |
| May 23, 2026 | 277 ms |
| May 30, 2026 | 277 ms |
| Jun 6, 2026 | 274 ms |
| Jun 13, 2026 | 270 ms |
| Jun 20, 2026 | 269 ms |
| Jun 27, 2026 | 269 ms |
| Jul 4, 2026 | 272 ms |
| Jul 11, 2026 | 276 ms |
| Jul 18, 2026 | 280 ms |
| Jul 25, 2026 | 287 ms |
| Aug 1, 2026 | 293 ms |
| Aug 8, 2026 | 296 ms |
| Aug 15, 2026 | 297 ms |
| Aug 22, 2026 | 295 ms |
| Aug 29, 2026 | 292 ms |
| Sep 5, 2026 | 292 ms |
| Sep 12, 2026 | 295 ms |
| Sep 19, 2026 | 302 ms |
| Sep 26, 2026 | 309 ms |
| Oct 3, 2026 | 311 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.0 s · 1.3 MB23 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).
Mobile performance score: 49
49/100Your mobile performance score is 49 (desktop: 45). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
850 ms · 1.0 MB8 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.
Reduce unused JavaScript
300 ms · 599 KiBAbout 599 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
5 third-party services on the page
5 third-party services load with your homepage (Google Tag Manager, Forter and Optanon and others), adding 744 KiB and 584 ms of main-thread time.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 249 ms
249 msGoogle Tag Manager costs a phone 249 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.
Reduce unused CSS
25 KiBAbout 25 KiB of CSS is downloaded but never applied on this page.
Document request latency
23 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 49 ms
49 msYour server sent the HTML in 49 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.0 s
4.0 sReal visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.0 s
4.0 sReal visitors see the first content after 4.0 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 11.6 s
11.6 sYour largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Fast, affordable internet”.
Time to Interactive: 22.9 s
22.9 sThe page becomes fully interactive after 22.9 s. Good is under 3.8 s.
First Contentful Paint: 4.8 s
4.8 sThe first text or image appears after 4.8 s on a phone. Good is under 1.8 s.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
Real-user INP: 287 ms
287 msReal visitors wait 287 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 423 ms
423 msScripts block taps and scrolling for 423 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 291 ms to 311 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 5.0 s to 5.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user TTFB: 778 ms
778 msReal visitors wait 778 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.058
0.058The layout barely moves while loading (CLS 0.058, good is under 0.1).
Images and page weight
Page weight: 5.3 MB in 304 requests
5.3 MBYour homepage downloads 5.3 MB in 304 requests on a phone: images 3.0 MB (11), scripts 2.1 MB (255) and other files 101 KiB (26). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
v4_car_on_ice.webp weighs 1.2 MB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
1,012 KiB1 image is downloaded at several times the size a phone draws it, for example v4_car_on_ice.webp at 3,117 px wide, shown at 390 px. Resized copies would save about 1,012 KiB.
About 1.5 g of CO₂ per visit
1.50 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 179.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (17 elements)
All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (8 characters)
Your title is only 8 characters: “Starlink”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (180 characters)
Your meta description is 180 characters; Google truncates after about 160, so the end of your pitch is cut.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
3 checks passed
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://starlink.com/sitemaps/marketing/sitemap-index.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 388 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://starlink.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 388 words of copy
The homepage carries about 388 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Call sales” and “Get Started”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at starlink.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on starlink.com, including 17 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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