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starmarkcp.com website review

Visit site (opens in a new tab)Reviewed 13 November 202629 issues · 75 checks

This review found 29 issues worth fixing on starmarkcp.com, 12 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.4 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.8 s
Jul 4, 20261.6 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
91 ms67 msMay 23Nov 788 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202670 ms
May 30, 202671 ms
Jun 6, 202678 ms
Jun 13, 202688 ms
Jun 20, 202687 ms
Jun 27, 202688 ms
Jul 4, 202678 ms
Jul 11, 202674 ms
Jul 18, 202672 ms
Jul 25, 202670 ms
Aug 1, 202674 ms
Aug 8, 202673 ms
Aug 15, 202678 ms
Aug 22, 202679 ms
Aug 29, 202679 ms
Sep 5, 202680 ms
Sep 12, 202680 ms
Sep 19, 202680 ms
Sep 26, 202684 ms
Oct 3, 202684 ms
Oct 10, 202684 ms
Oct 17, 202686 ms
Oct 24, 202687 ms
Oct 31, 202688 ms
Nov 7, 202688 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of starmarkcp.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. starmarkcp.com at 0.4 s0.4 s
  2. starmarkcp.com at 0.8 s0.8 s
  3. starmarkcp.com at 1.1 s1.1 s
  4. starmarkcp.com at 1.5 s1.5 s
  5. starmarkcp.com at 1.9 s1.9 s
  6. starmarkcp.com at 2.3 s2.3 s
  7. starmarkcp.com at 2.6 s2.6 s
  8. starmarkcp.com at 3.0 s3.0 s

Speed

7 to fix61
  • Reduce unused JavaScript

    2.0 s · 356 KiB

    About 356 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 260 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (260 KiB).

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    400 ms · 167 KiB

    7 images could be 167 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Render-blocking requests

    450 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Minify JavaScript

    300 ms · 69 KiB

    69 KiB could be saved by minifying JavaScript.

  • Shopify adds 170 ms

    170 ms

    Shopify costs a phone 170 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Facebook and Adobe Tag Manager and others), adding 772 KiB and 432 ms of main-thread time.

  • Reduce unused CSS

    250 ms · 14 KiB

    About 14 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 250 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 719 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.0 s

    14.0 s

    Your largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Two people picking apples in a orchard with text overlay ab…”.

  • Time to Interactive: 14.1 s

    14.1 s

    The page becomes fully interactive after 14.1 s. Good is under 3.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 70 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 922 ms

    922 ms

    Real visitors wait 922 ms for your server to start answering (75th percentile). Good is under 800 ms.

7 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 93 ms

    93 ms

    Real visitors wait 93 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 161 ms

    161 ms

    Scripts block the page for only 161 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.7 MB in 219 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 219 requests on a phone: scripts 963 KiB (60), other files 772 KiB (100) and images 724 KiB (31). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    In_Conversation_Speech_Bubble_Logo_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.8 g of CO₂ per visit

    0.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8991
  • 7 buttons without a name

    7 buttons have no accessible name, so screen readers announce just “button”.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8591
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • 9 links with vague text

    9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 107 internal links, 8 external

    The homepage links to 107 pages on starmarkcp.com and 8 external pages.

7 checks passed
  • Meta description: 114 characters

    Your meta description is 114 characters: “Starmark Cremation Products, founded in 2004, has a history that spans over 50 years in creating funeral products.”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Starmark | The Cremation Solutions Leader”.

  • Canonical URL set

    The canonical URL is https://starmarkcp.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://starmarkcp.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (889 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://starmarkcp.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    34 of 41 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix86
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • About 688 words of copy

    The homepage carries about 688 words of visible text.

6 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop All”, “Learn More” and “Learn more”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 1 customer or partner logo and 1 trust badge.

  • Analytics in place

    Analytics detected: Meta Pixel and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at starmarkcp.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Zepto Product Personalizer · Helium Customer Fields · Vol Fees Surcharge

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
19 open roles
Job board
paylocity

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on starmarkcp.com, including 14 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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