startupformulas.com website review

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

About 76 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

3 third-party services load with your homepage (Google Tag Manager, openai.com and Google Analytics), adding 223 KiB and 158 ms of main-thread time.

1 image could be 173 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 94 ms. During a long task the page ignores taps.

1 file is served with short cache lifetimes, so returning visitors download them again (24 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Two men talking across a wooden counter in an auto shop, wi…”.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.5 s. Good is under 3.8 s.

6 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image is downloaded at several times the size a phone draws it, for example hero.jpg at 1,280 px wide, shown at 322 px. Resized copies would save about 94 KiB.

1 image (218 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.24 g of CO₂e: 28.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Elements with visible text labels do not have matching accessible names. (1 element).

The homepage links to 25 pages on startupformulas.com and 0 external pages.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,022 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.