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starz.com website review

Visit site (opens in a new tab)Reviewed 12 October 202637 issues · 87 checks

This review found 37 issues worth fixing on starz.com, 11 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s3.6 sApr 18Oct 33.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20263.8 s
Apr 25, 20263.8 s
May 2, 20263.7 s
May 9, 20263.7 s
May 16, 20263.7 s
May 23, 20263.6 s
May 30, 20263.6 s
Jun 6, 20263.7 s
Jun 13, 20263.7 s
Jun 20, 20263.7 s
Jun 27, 20263.7 s
Jul 4, 20263.7 s
Jul 11, 20263.8 s
Jul 18, 20263.8 s
Jul 25, 20263.8 s
Aug 1, 20263.8 s
Aug 8, 20263.8 s
Aug 15, 20263.8 s
Aug 22, 20263.7 s
Aug 29, 20263.7 s
Sep 5, 20263.7 s
Sep 12, 20263.7 s
Sep 19, 20263.7 s
Sep 26, 20263.6 s
Oct 3, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
233 ms189 msApr 18Oct 3215 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026195 ms
Apr 25, 2026195 ms
May 2, 2026194 ms
May 9, 2026195 ms
May 16, 2026196 ms
May 23, 2026200 ms
May 30, 2026204 ms
Jun 6, 2026208 ms
Jun 13, 2026213 ms
Jun 20, 2026217 ms
Jun 27, 2026219 ms
Jul 4, 2026220 ms
Jul 11, 2026219 ms
Jul 18, 2026221 ms
Jul 25, 2026225 ms
Aug 1, 2026227 ms
Aug 8, 2026228 ms
Aug 15, 2026228 ms
Aug 22, 2026227 ms
Aug 29, 2026227 ms
Sep 5, 2026227 ms
Sep 12, 2026226 ms
Sep 19, 2026221 ms
Sep 26, 2026217 ms
Oct 3, 2026215 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of starz.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. starz.com at 0.6 s0.6 s
  2. starz.com at 1.1 s1.1 s
  3. starz.com at 1.7 s1.7 s
  4. starz.com at 2.2 s2.2 s
  5. starz.com at 2.8 s2.8 s
  6. starz.com at 3.4 s3.4 s
  7. starz.com at 3.9 s3.9 s
  8. starz.com at 4.5 s4.5 s

Speed

7 to fix44
  • Reduce unused JavaScript

    1.7 s · 629 KiB

    About 629 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Render-blocking requests

    1.4 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 68). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Optimizely and TikTok and others), adding 1.5 MB and 1.1 s of main-thread time.

  • Use efficient cache lifetimes

    500 ms · 380 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (380 KiB).

  • Google Tag Manager adds 730 ms

    730 ms

    Google Tag Manager costs a phone 730 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    150 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.

  • Improve image delivery

    106 KiB

    11 images could be 106 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.5 s

    14.5 s

    Your largest element takes 14.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Watch S.W.A.T. Exiles on STARZ”.

  • Time to Interactive: 19.7 s

    19.7 s

    The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 551 ms

    551 ms

    Scripts block taps and scrolling for 551 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.148

    0.148

    The layout shifts by 0.148 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 195 ms to 215 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 195 ms

    195 ms

    Real visitors wait 195 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 516 ms

    516 ms

    Real visitors wait 516 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix81
  • Page weight: 2.8 MB in 173 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 173 requests on a phone: scripts 1.8 MB (41), images 690 KiB (66) and fonts 193 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    1790615471110_oscarshaw_landscape.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.8 g of CO₂ per visit

    0.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 94.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9492
  • Hidden but focusable

    47 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 108 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9278
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 45 links with vague text

    45 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “STARZ - Captivating Original Series. Hit Movies. Bold Storytelling.”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 338 internal links, 12 external

    The homepage links to 338 pages on starz.com and 12 external pages.

5 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “STARZ brings diverse perspectives to life through bold storytelling. Sign-up to stream original series, movies, extras,…”.

  • Canonical URL set

    The canonical URL is https://www.starz.com/us/en/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.starz.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,111 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.starz.com/llms.txt (5 KiB, 33 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix98
  • 14 pages share a meta description

    https://www.starz.com/us/en/series, https://www.starz.com/us/en/browse/genre/action, https://www.starz.com/us/en/browse/genre/award-winning-nominated, https://www.starz.com/us/en/browse/genre/comedy, https://www.starz.com/us/en/browse/genre/cult-movies and https://www.starz.com/us/en/browse/genre/documentary and 8 others use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 2 broken images

    2 images failed to load on a phone, for example https://www.facebook.com/tr?id=1029370713872009&ev=PageView&dl=starz.com.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) Error: Could not parse auth token; check user object in local storage”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    80 of 82 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 511 words of copy

    The homepage carries about 511 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT VERIZON” and “POWER BOOK II: GHOST MORE INFO”.

  • 66 calls to action

    The homepage has 66 calls to action, for example “Power Book II: Ghost”, “Power Book III: Raising Kanan” and “Power Book IV: Force”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Mixpanel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at starz.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 37 issues on starz.com, including 16 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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