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statebicycle.com website review

Visit site (opens in a new tab)Reviewed 8 November 202635 issues · 85 checks

This review found 35 issues worth fixing on statebicycle.com, 12 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.6 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
134 ms95 msMay 16Oct 31129 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026112 ms
May 23, 2026112 ms
May 30, 2026110 ms
Jun 6, 2026106 ms
Jun 13, 2026104 ms
Jun 20, 2026104 ms
Jun 27, 2026104 ms
Jul 4, 2026105 ms
Jul 11, 2026105 ms
Jul 18, 2026105 ms
Jul 25, 2026104 ms
Aug 1, 2026104 ms
Aug 8, 2026101 ms
Aug 15, 202699 ms
Aug 22, 202699 ms
Aug 29, 202699 ms
Sep 5, 2026102 ms
Sep 12, 2026103 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026111 ms
Oct 17, 2026116 ms
Oct 24, 2026121 ms
Oct 31, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of statebicycle.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. statebicycle.com at 1.2 s1.2 s
  2. statebicycle.com at 2.4 s2.4 s
  3. statebicycle.com at 3.6 s3.6 s
  4. statebicycle.com at 4.7 s4.7 s
  5. statebicycle.com at 5.9 s5.9 s
  6. statebicycle.com at 7.1 s7.1 s
  7. statebicycle.com at 8.3 s8.3 s
  8. statebicycle.com at 9.5 s9.5 s

Speed

12 to fix33
  • Reduce unused JavaScript

    1.4 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Improve image delivery

    1.1 s · 270 KiB

    1 image could be 270 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and Shopify and others), adding 3.7 MB and 1.6 s of main-thread time.

  • Render-blocking requests

    650 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Use efficient cache lifetimes

    150 ms · 485 KiB

    32 files are served with short cache lifetimes, so returning visitors download them again (485 KiB).

  • Google Tag Manager adds 456 ms

    456 ms

    Google Tag Manager costs a phone 456 ms of main-thread work and 880 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Shopify adds 313 ms

    313 ms

    Shopify costs a phone 313 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 378 ms

    378 ms

    alia-prod.com costs a phone 378 ms of main-thread work and 686 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,640 HTML elements

    The page has 1,640 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    250 ms · 83 KiB

    Polyfills for old browsers add 83 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 211 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 22 KiB

    22 KiB could be saved by minifying CSS.

  • Minify JavaScript

    30 KiB

    30 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.91

    0.91

    For real visitors the layout shifts by 0.91 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 13.9 s

    13.9 s

    Your largest element takes 13.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 27.9 s

    27.9 s

    The page becomes fully interactive after 27.9 s. Good is under 3.8 s.

  • Speed Index: 14.4 s

    14.4 s

    Visually, the page fills in at 14.4 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.674

    0.674

    The layout shifts by 0.674 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 334 ms

    334 ms

    Scripts block taps and scrolling for 334 ms in total while the page loads. Good is under 200 ms.

  • 21 images without width and height

    21 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 375 ms

    375 ms

    Real visitors wait 375 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 7.3 MB in 478 requests

    7.3 MB

    Your homepage downloads 7.3 MB in 478 requests on a phone: images 2.7 MB (36), scripts 2.6 MB (114) and other files 1.5 MB (294). Under 2 MB keeps phones on slow connections fast.

  • About 2.1 g of CO₂ per visit

    2.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.06 g of CO₂e: 246.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9798
  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

2 checks passed
  • Every image has alt text

    All 101 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9287
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “State Bicycle: Single Speed Bikes, Fixed Gear Bikes, City Bikes & more”.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “WebSite: missing name”.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 278 internal links, 17 external

    The homepage links to 278 pages on statebicycle.com and 17 external pages.

6 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Visit State Bicycle Co. to customize your bike today or shop our wide variety of single speed bikes, fixed gear bikes, …”.

  • One H1 headline

    Your main headline reads: “Newest Arrivals”.

  • Canonical URL set

    The canonical URL is https://www.statebicycle.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.statebicycle.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (952 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (195 KiB, 602 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    /collections/bicycles has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 118 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 10 small tap targets

    10 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.statebicycle.com/cdn/shop/t/182/assets/font.css?v=33687' because its MIME type…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 667 words of copy

    The homepage carries about 667 words of visible text.

5 checks passed
  • 19 calls to action

    The homepage has 19 calls to action, for example “Register Your Bike”, “Contact Us” and “Shop all Bicycles”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 61 other companies contacted

    Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at statebicycle.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Instafeed · Triplewhale · Sb Age Verification · Redo · Eg Auto Add To Cart · Judge Me Reviews · Maverick Ai Optimized Emails · Klaviyo Email Marketing Sms · Profy Announcement Bar · Expertvoice · Back In Stock · Free Contact Form · widgetic.com · cloudfront.net · covet.pics · breadgateway.net · gorgias.chat · zonos.com · nice-team.net · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Company

Headquarters
Tempe

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on statebicycle.com, including 21 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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