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statist.no website review
Visit site (opens in a new tab)Reviewed 11 November 202646 issues · 80 checks
This review found 46 issues worth fixing on statist.no, 20 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 735 ms |
| May 30, 2026 | 800 ms |
| Jun 6, 2026 | 878 ms |
| Jun 13, 2026 | 955 ms |
| Jun 20, 2026 | 978 ms |
| Jun 27, 2026 | 880 ms |
| Jul 4, 2026 | 880 ms |
| Jul 11, 2026 | 916 ms |
| Jul 18, 2026 | 986 ms |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 971 ms |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 973 ms |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 925 ms |
| Oct 3, 2026 | 876 ms |
| Oct 10, 2026 | 855 ms |
| Oct 17, 2026 | 821 ms |
| Oct 24, 2026 | 913 ms |
| Oct 31, 2026 | 970 ms |
| Nov 7, 2026 | 994 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.1 s · 572 KiBAbout 572 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.
Use efficient cache lifetimes
1.5 s · 1.7 MB70 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).
Render-blocking requests
1.9 s16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,645 HTML elements
The page has 3,645 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 686 KiB27 images could be 686 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Document request latency
800 msThe HTML itself could arrive about 800 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Avoid multiple page redirects
780 msThe page goes through 1 redirect before it starts loading, costing about 780 ms. Link and advertise the final URL directly.
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and Google Fonts and others), adding 2.1 MB and 509 ms of main-thread time.
Font display
650 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 650 ms).
Google Tag Manager adds 481 ms
481 msGoogle Tag Manager costs a phone 481 ms of main-thread work and 503 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
300 ms · 23 KiB23 KiB could be saved by minifying JavaScript.
statist.se adds 0 ms
0 msstatist.se costs a phone 0 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
150 ms · 9 KiB9 KiB could be saved by minifying CSS.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 128 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 566 ms of it running JavaScript. That is comfortably low.
Server response: 245 ms
245 msYour server sent the HTML in 245 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.8 s
9.8 sYour largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 14.1 s
14.1 sThe page becomes fully interactive after 14.1 s. Good is under 3.8 s.
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.269
0.269The layout shifts by 0.269 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest content (LCP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.7 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 73 ms
73 msReal visitors wait 73 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 80 ms
80 msScripts block the page for only 80 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.4 MB in 85 requests
2.4 MBYour homepage downloads 2.4 MB in 85 requests on a phone: images 1.5 MB (50), scripts 723 KiB (16) and fonts 140 KiB (4). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 83.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Documents must have <title> element to aid in navigation (1 element)
Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
122 images without alt text
122 images have no alt text, which hurts accessibility and image search.
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
52 text elements with low contrast
52 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
1 checks passed
1 automated accessibility rule passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 5 WCAG 2.2 A/AA and best-practice rules on the phone render: 1 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “TV- & Film- Statister, Castings, Auditions, Skuespiller | Statist.no”.
21 links crawlers can't follow
21 links have no real href, so search engines can't follow them.
Structured data has 2 problems
Structured data found (Organization) but with 2 problems, for example “Organization: missing name”.
No XML sitemap
No XML sitemap at https://www.statist.no/sitemap.xml, so Google discovers your pages only by following links.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
662 internal links, 3 external
The homepage links to 662 pages on statist.no and 3 external pages.
4 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Scandinavias største database med statister, skuespiller, modeller og publikum. Finn castings og auditions innen TV, fi…”.
One H1 headline
Your main headline reads: “Nordens største castingside!”.
Canonical URL set
The canonical URL is https://www.statist.no/.
robots.txt in place
robots.txt is in place.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.statist.no/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
10 pages without a title
https://www.statist.no/galleri, https://www.statist.no/fordon-rekvisita, https://www.statist.no/djur, https://www.statist.no/kontakta-oss, https://www.statist.no/jobb/statisterskuespillere-tv-serien-gronne-fingre-soker-roller-fremtredende-statister-samt-statister and https://www.statist.no/jobb/reklamefilm-oslo-mann-40-60-ar-karakter and 4 others have no <title>, so Google invents the link text in results.
10 pages without a meta description
https://www.statist.no/galleri, https://www.statist.no/fordon-rekvisita, https://www.statist.no/djur, https://www.statist.no/kontakta-oss, https://www.statist.no/jobb/statisterskuespillere-tv-serien-gronne-fingre-soker-roller-fremtredende-statister-samt-statister and https://www.statist.no/jobb/reklamefilm-oslo-mann-40-60-ar-karakter and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
13 pages without an H1
https://www.statist.no/jobb, https://www.statist.no/medlemmar, https://www.statist.no/galleri, https://www.statist.no/hus-lagenhet, https://www.statist.no/fordon-rekvisita and https://www.statist.no/djur and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 137 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (404)”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
A 29-field form
Your longest form asks for 29 fields (0 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 12,844 words of copy
The homepage carries about 12,844 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Privacy and tracking
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at statist.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on statist.no, including 22 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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