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statist.no website review

Visit site (opens in a new tab)Reviewed 11 November 202646 issues · 80 checks

This review found 46 issues worth fixing on statist.no, 20 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s664 msMay 23Nov 7994 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026735 ms
May 30, 2026800 ms
Jun 6, 2026878 ms
Jun 13, 2026955 ms
Jun 20, 2026978 ms
Jun 27, 2026880 ms
Jul 4, 2026880 ms
Jul 11, 2026916 ms
Jul 18, 2026986 ms
Jul 25, 20261.2 s
Aug 1, 20261.1 s
Aug 8, 20261.0 s
Aug 15, 20261.1 s
Aug 22, 2026971 ms
Aug 29, 20261.0 s
Sep 5, 20261.1 s
Sep 12, 2026973 ms
Sep 19, 20261.1 s
Sep 26, 2026925 ms
Oct 3, 2026876 ms
Oct 10, 2026855 ms
Oct 17, 2026821 ms
Oct 24, 2026913 ms
Oct 31, 2026970 ms
Nov 7, 2026994 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of statist.no (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. statist.no at 0.8 s0.8 s
  2. statist.no at 1.5 s1.5 s
  3. statist.no at 2.3 s2.3 s
  4. statist.no at 3.1 s3.1 s
  5. statist.no at 3.8 s3.8 s
  6. statist.no at 4.6 s4.6 s
  7. statist.no at 5.4 s5.4 s
  8. statist.no at 6.2 s6.2 s

Speed

13 to fix46
  • Reduce unused JavaScript

    3.1 s · 572 KiB

    About 572 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.5 s · 1.7 MB

    70 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

  • Render-blocking requests

    1.9 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,645 HTML elements

    The page has 3,645 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 686 KiB

    27 images could be 686 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Document request latency

    800 ms

    The HTML itself could arrive about 800 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Avoid multiple page redirects

    780 ms

    The page goes through 1 redirect before it starts loading, costing about 780 ms. Link and advertise the final URL directly.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and Google Fonts and others), adding 2.1 MB and 509 ms of main-thread time.

  • Font display

    650 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 650 ms).

  • Google Tag Manager adds 481 ms

    481 ms

    Google Tag Manager costs a phone 481 ms of main-thread work and 503 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    300 ms · 23 KiB

    23 KiB could be saved by minifying JavaScript.

  • statist.se adds 0 ms

    0 ms

    statist.se costs a phone 0 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 9 KiB

    9 KiB could be saved by minifying CSS.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 128 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 566 ms of it running JavaScript. That is comfortably low.

  • Server response: 245 ms

    245 ms

    Your server sent the HTML in 245 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.8 s

    9.8 s

    Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.1 s

    14.1 s

    The page becomes fully interactive after 14.1 s. Good is under 3.8 s.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.269

    0.269

    The layout shifts by 0.269 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.7 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 73 ms

    73 ms

    Real visitors wait 73 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 80 ms

    80 ms

    Scripts block the page for only 80 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix67
  • Page weight: 2.4 MB in 85 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 85 requests on a phone: images 1.5 MB (50), scripts 723 KiB (16) and fonts 140 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 83.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 4930
  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 122 images without alt text

    122 images have no alt text, which hurts accessibility and image search.

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 52 text elements with low contrast

    52 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

1 checks passed
  • 1 automated accessibility rule passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 5 WCAG 2.2 A/AA and best-practice rules on the phone render: 1 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8583
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “TV- & Film- Statister, Castings, Auditions, Skuespiller | Statist.no”.

  • 21 links crawlers can't follow

    21 links have no real href, so search engines can't follow them.

  • Structured data has 2 problems

    Structured data found (Organization) but with 2 problems, for example “Organization: missing name”.

  • No XML sitemap

    No XML sitemap at https://www.statist.no/sitemap.xml, so Google discovers your pages only by following links.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 662 internal links, 3 external

    The homepage links to 662 pages on statist.no and 3 external pages.

4 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Scandinavias største database med statister, skuespiller, modeller og publikum. Finn castings og auditions innen TV, fi…”.

  • One H1 headline

    Your main headline reads: “Nordens største castingside!”.

  • Canonical URL set

    The canonical URL is https://www.statist.no/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix83
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.statist.no/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

3 to fix75
  • 10 pages without a title

    https://www.statist.no/galleri, https://www.statist.no/fordon-rekvisita, https://www.statist.no/djur, https://www.statist.no/kontakta-oss, https://www.statist.no/jobb/statisterskuespillere-tv-serien-gronne-fingre-soker-roller-fremtredende-statister-samt-statister and https://www.statist.no/jobb/reklamefilm-oslo-mann-40-60-ar-karakter and 4 others have no <title>, so Google invents the link text in results.

  • 10 pages without a meta description

    https://www.statist.no/galleri, https://www.statist.no/fordon-rekvisita, https://www.statist.no/djur, https://www.statist.no/kontakta-oss, https://www.statist.no/jobb/statisterskuespillere-tv-serien-gronne-fingre-soker-roller-fremtredende-statister-samt-statister and https://www.statist.no/jobb/reklamefilm-oslo-mann-40-60-ar-karakter and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://www.statist.no/jobb, https://www.statist.no/medlemmar, https://www.statist.no/galleri, https://www.statist.no/hus-lagenhet, https://www.statist.no/fordon-rekvisita and https://www.statist.no/djur and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 137 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (404)”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 29-field form

    Your longest form asks for 29 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 12,844 words of copy

    The homepage carries about 12,844 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at statist.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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Hosting
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Upkeep, stack, hiring and company data from programmable.info

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