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step2play.co website review
Visit site (opens in a new tab)Reviewed 10 November 20269 issues · 61 checks
This review found 9 issues worth fixing on step2play.co, 2 of them high impact, across 61 checks. The most urgent: 9 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
92A- #721 of 92,694 reviewed websitesbeats 99%
- #261 of 49,311 online storesbeats 99%
- #244 of 44,484 Shopify storesbeats 99%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
350 ms · 306 KiB4 images could be 306 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Reduce unused JavaScript
150 ms · 29 KiBAbout 29 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
100 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 87 ms. During a long task the page ignores taps.
Legacy JavaScript
14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
3 checks passed
Mobile performance score: 97
97/100Your mobile performance score is 97. That is in Google's “good” band (90 and up).
Main-thread work: 0.4 s
A phone's processor spends 0.4 s on main-thread work while loading, 180 ms of it running JavaScript. That is comfortably low.
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
6 checks passed
Largest Contentful Paint: 2.5 s
2.5 sYour largest element renders in 2.5 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image “Step2Play coach encouraging young players during a real soc…”.
Time to Interactive: 2.5 s
2.5 sThe page is fully interactive after 2.5 s.
Speed Index: 2.3 s
2.3 sVisually, the page fills in at 2.3 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 37 ms
37 msScripts block the page for only 37 ms while loading. Good is under 200 ms.
Images and page weight
About 0.2 g of CO₂ per visit
0.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.21 g of CO₂e: 25.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 762 KiB in 26 requests
762 KiBYour homepage downloads 762 KiB in 26 requests on a phone: images 557 KiB (5), scripts 157 KiB (9) and other files 24 KiB (10). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
51 internal links, 4 external
The homepage links to 51 pages on step2play.co and 4 external pages.
7 checks passed
Meta description: 136 characters
Your meta description is 136 characters: “Player-first kids soccer coaching near Modbury and across north-east Adelaide, with private, duo, small-group, school a…”.
One H1 headline
Your main headline reads: “Help them take the next step in their game.”.
Title: 55 characters
Your title is a healthy 55 characters: “Kids Soccer Coaching Near Modbury, Adelaide | Step2Play”.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.step2play.co/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.step2play.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,249 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and https://www.step2play.co/locations/modbury all use the title “Kids Soccer Coaching Near Modbury, Adelaide | Step2Play”. Search engines can't tell which page to show for a search, so each competes with the others.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,087 words of copy
The homepage carries about 1,087 words of visible text.
2 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Contact”, “Contact↗” and “Start the finder →”.
Social proof on the page
Social proof on the homepage: 5 testimonial or review blocks and a star rating.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at step2play.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- E-commerce
- Shopify;Shopify Plus
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 9 issues on step2play.co, including 1 speed issue, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.