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stephenstruck.com website review
Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 70 checks
This review found 31 issues worth fixing on stephenstruck.com, 13 of them high impact, across 70 checks. The most urgent: page weight: 29.8 MB in 306 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69D- #78,280 of 91,120 reviewed websitesbeats 12%
- #44,051 of 48,028 online storesbeats 7%
- #40,284 of 43,235 Shopify storesbeats 6%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 104 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 102 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 103 ms |
| Jun 27, 2026 | 105 ms |
| Jul 4, 2026 | 113 ms |
| Jul 11, 2026 | 108 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 99 ms |
| Aug 1, 2026 | 97 ms |
| Aug 8, 2026 | 98 ms |
| Aug 15, 2026 | 100 ms |
| Aug 22, 2026 | 97 ms |
| Aug 29, 2026 | 95 ms |
| Oct 10, 2026 | 95 ms |
| Oct 17, 2026 | 95 ms |
| Oct 24, 2026 | 94 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.5 s
3.3 s
4.1 s
4.9 s
5.8 s
6.6 s
Speed
Reduce unused JavaScript
1.1 s · 196 KiBAbout 196 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
1.9 MB11 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Reduce unused CSS
450 ms · 95 KiBAbout 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, shop.app and JSDelivr CDN and others), adding 1.5 MB and 327 ms of main-thread time.
Shopify adds 318 ms
318 msShopify costs a phone 318 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,564 HTML elements
The page has 2,564 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
tiktokcdn-eu.com adds 0 ms
0 mstiktokcdn-eu.com costs a phone 0 ms of main-thread work and 529 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
17 KiB6 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.0 s
15.0 sYour largest element takes 15.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 15.8 s
15.8 sThe page becomes fully interactive after 15.8 s. Good is under 3.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.8 s
2.8 sThe first text or image appears after 2.8 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Largest content (LCP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 86 ms
86 msScripts block the page for only 86 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 29.8 MB in 306 requests
29.8 MBYour homepage downloads 29.8 MB in 306 requests on a phone: media 24.4 MB (7), images 3.0 MB (37) and scripts 1.0 MB (121). Under 2 MB keeps phones on slow connections fast.
About 8.5 g of CO₂ per visit
8.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.45 g of CO₂e: 1014.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Documents must have <title> element to aid in navigation (1 element)
Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
1 checks passed
1 automated accessibility rule passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 5 WCAG 2.2 A/AA and best-practice rules on the phone render: 1 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (21 characters)
Your title is only 21 characters: “Stephens Truck Center”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (189 characters)
Your meta description is 189 characters; Google truncates after about 160, so the end of your pitch is cut.
202 internal links, 6 external
The homepage links to 202 pages on stephenstruck.com and 6 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Tow Truck Parts & Accessories | Stephens Truck Center”.
Canonical URL set
The canonical URL is https://stephenstruck.com/.
Structured data in place
Structured data found: LocalBusiness, Store and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://stephenstruck.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 928 words of copy
The homepage carries about 928 words of visible text.
6 checks passed
11 calls to action
The homepage has 11 calls to action, for example “Contact”, “Shop All Collection” and “Shop now”.
21 short forms
21 short forms (5 fields at most) are right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies, 7 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stephenstruck.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Mida Fraud Ip Blocker · Ai Product Description Chatgpt · Inbox · Automated Descriptions Writing · Shopify Cli · Ecomsend · mailerlite.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on stephenstruck.com, including 14 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.