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stephenstruck.com website review

Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 70 checks

This review found 31 issues worth fixing on stephenstruck.com, 13 of them high impact, across 70 checks. The most urgent: page weight: 29.8 MB in 306 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.0 sMay 23Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.6 s
May 30, 20262.7 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.8 s
Jul 11, 20262.7 s
Jul 18, 20262.5 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.3 s
Aug 15, 20262.4 s
Aug 22, 20262.5 s
Aug 29, 20262.3 s
Sep 5, 20262.5 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
116 ms91 msMay 23Oct 2494 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026104 ms
May 30, 2026103 ms
Jun 6, 2026102 ms
Jun 13, 202696 ms
Jun 20, 2026103 ms
Jun 27, 2026105 ms
Jul 4, 2026113 ms
Jul 11, 2026108 ms
Jul 18, 2026103 ms
Jul 25, 202699 ms
Aug 1, 202697 ms
Aug 8, 202698 ms
Aug 15, 2026100 ms
Aug 22, 202697 ms
Aug 29, 202695 ms
Oct 10, 202695 ms
Oct 17, 202695 ms
Oct 24, 202694 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stephenstruck.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stephenstruck.com at 0.8 s0.8 s
  2. stephenstruck.com at 1.6 s1.6 s
  3. stephenstruck.com at 2.5 s2.5 s
  4. stephenstruck.com at 3.3 s3.3 s
  5. stephenstruck.com at 4.1 s4.1 s
  6. stephenstruck.com at 4.9 s4.9 s
  7. stephenstruck.com at 5.8 s5.8 s
  8. stephenstruck.com at 6.6 s6.6 s

Speed

10 to fix62
  • Reduce unused JavaScript

    1.1 s · 196 KiB

    About 196 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    1.9 MB

    11 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused CSS

    450 ms · 95 KiB

    About 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, shop.app and JSDelivr CDN and others), adding 1.5 MB and 327 ms of main-thread time.

  • Shopify adds 318 ms

    318 ms

    Shopify costs a phone 318 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,564 HTML elements

    The page has 2,564 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • tiktokcdn-eu.com adds 0 ms

    0 ms

    tiktokcdn-eu.com costs a phone 0 ms of main-thread work and 529 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    17 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix66
  • Largest Contentful Paint: 15.0 s

    15.0 s

    Your largest element takes 15.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 15.8 s

    15.8 s

    The page becomes fully interactive after 15.8 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 86 ms

    86 ms

    Scripts block the page for only 86 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 29.8 MB in 306 requests

    29.8 MB

    Your homepage downloads 29.8 MB in 306 requests on a phone: media 24.4 MB (7), images 3.0 MB (37) and scripts 1.0 MB (121). Under 2 MB keeps phones on slow connections fast.

  • About 8.5 g of CO₂ per visit

    8.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.45 g of CO₂e: 1014.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7630
  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

1 checks passed
  • 1 automated accessibility rule passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 5 WCAG 2.2 A/AA and best-practice rules on the phone render: 1 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is short (21 characters)

    Your title is only 21 characters: “Stephens Truck Center”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (189 characters)

    Your meta description is 189 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 202 internal links, 6 external

    The homepage links to 202 pages on stephenstruck.com and 6 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Tow Truck Parts & Accessories | Stephens Truck Center”.

  • Canonical URL set

    The canonical URL is https://stephenstruck.com/.

  • Structured data in place

    Structured data found: LocalBusiness, Store and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://stephenstruck.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 87 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

1 to fixGoogle 7796
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 928 words of copy

    The homepage carries about 928 words of visible text.

6 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “Contact”, “Shop All Collection” and “Shop now”.

  • 21 short forms

    21 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies, 7 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stephenstruck.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Mida Fraud Ip Blocker · Ai Product Description Chatgpt · Inbox · Automated Descriptions Writing · Shopify Cli · Ecomsend · mailerlite.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on stephenstruck.com, including 14 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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